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Nissan

About Nissan

Nissan Motor Company Ltd, usually shortened to Nissan, is a Japanese multinational automaker headquartered in Japan. It was a core member of the Nissan Group, but has become more independent after its restructuring under Carlos Ghosn (CEO).
Nissan was the sixth largest automaker in the world behind General Motors, Volkswagen AG, Toyota, Hyundai Motor Group, and Ford in 2011. It formerly marketed vehicles under the "Datsun" brand name. As of 2011, the company's global headquarters is located in Nishi-ku, Yokohama. In 1999, Nissan entered a two way alliance with Renault S.A. of France, which owns 43.4% of Nissan while Nissan holds 15% of Renault shares, as of 2008. Along with its normal range of models, Nissan also produces a range of luxury models branded as Infiniti.
The Nissan VQ engines, of V6 configuration, have been featured among Ward's 10 Best Engines for 14 straight years.
Automotive products
Nissan has produced an extensive range of mainstream cars and trucks, initially for domestic consumption but exported around the world since the 1950s. There was a major strike in 1953.
It also produced several memorable sports cars, including the Datsun Fairlady 1500, 1600 and 2000 Roadsters, the Z-car, an affordable sports car originally introduced in 1969; and the GT-R, a powerful all-wheel-drive sports coupe.
In 1985, Nissan created a tuning division, Nismo, for competition and performance development of such cars. One of Nismo's latest models is the 370Z Nismo.
Until 1982, Nissan automobiles in most export markets were sold under the Datsun brand. Since 1989, Nissan has sold its luxury models in North America under the Infiniti brand.
Nissan also sells a small range of kei cars, mainly as a joint venture with other Japanese manufacturers like Suzuki or Mitsubishi. Nissan does not develop these cars. Nissan also has shared model development of Japanese domestic cars with other manufacturers, particularly Mazda, Subaru, Suzuki and Isuzu.
In China, Nissan produces cars in association with the Dongfeng Motor Group including the 2006 Nissan Livina Geniss. This is the first in the range of a new worldwide family of medium sized cars and is to make its world debut at the Guangzhou International Motor Show.
Nissan launches Qashqai SUV in South Africa, along with their new motorsport Qashqai Car Games.
In 2010, Nissan created another tuning division,IPL, this time for their premium/luxury brand Infiniti.
Japan
As of 2007 in Japan, Nissan sells its products at an internationally recognized "Nissan" signage, using a chrome circle with "Nissan" across the front.
Previously, Nissan used two dealership names called Nissan Blue Stage, Nissan Red Stage, and Japanese: Nissan Red and Blue Stage, established in 1999. Before that, Nissan Red Stage was the result of combining an older sales channel of dealerships under the names "Nissan Prince Store" (????????), established in 1966 after the merger of Prince Motors by Nissan that sold the Nissan Skyline, "Nissan Satio Store", that sold cars developed from the Nissan Sunny at its introduction in 1966, and "Nissan Cherry Store" cars associated with the Nissan Cherry and established in 1970.
Nissan Blue Stage was the result of combining older sales channels, called "Nissan Store" (???), then renamed "Nissan Bluebird Store" in 1959, selling cars associated with the Nissan Bluebird, and "Nissan Motor Store" cars associated with the Nissan Laurel starting in 1968. In 1970, Nissan also set up a separate sales chain that sold used cars including auctions, called Japanese: Nissan U-Cars, which they still maintain.
Starting in 1960, another sales distribution channel was established that sold diesel products for commercial use, called Nissan Diesel until the diesel division was sold in 2007 to Volvo AB. To encourage retail sales, Nissan passenger vehicles that were installed with diesel engines, like the Cedric, were available at Nissan Diesel locations.
All cars sold at Japanese: Nissan Blue Stage (19992005)
Nissan Fairlady Z, Nissan Serena, Nissan Cedric, Nissan R'nessa, Nissan Cima, Nissan Liberty, Nissan Cefiro, Nissan Laurel, Nissan President, Nissan Bluebird, Nissan Primera, Nissan Pulsar, Nissan Presea, Nissan Terrano, Nissan Stagea, Nissan Leopard, Nissan Avenir, Nissan Truck, Nissan Hypermini, Nissan Caravan.
Nissan Presage, Nissan X-Trail. Nissan Teana, Nissan Bluebird Sylphy, Nissan Crew, Nissan Skyline, Nissan Civilian, Nissan Silvia, Nissan Tino, Nissan Bassara, Nissan Gloria, Nissan Pulsar, Nissan Sunny, Nissan Rasheen, Nissan Primera, Nissan Mistral, Nissan Presea, Nissan Stagea, Nissan Advan, Nissan Largo, Nissan Vanette, Nissan Clipper, Nissan Homy, Nissan Elgrand, Nissan Safari, Nissan Wingroad, Nissan Atlas.
All cars sold at Japanese: Nissan Prince Shop, Nissan Satio Shop, Nissan Cherry Shop (19661999)
Cima, Gloria, Skyline, Primera, Auster, Pulsar, Langley, Volkswagen Santana, Volkswagen Passat, 180SX, Safari, Mistral, Elgrand, Homy, Bassara, Largo, Serena, Stagea, Primera wagon, Avenir, Wingroad, Expert, AD van, Vanette, Clipper, Atlas, Homer (cab over truck), Cherry, Sunny, Cherry Vanette,
All cars sold at Japanese: Nissan Bluebird Shop (later Nissan Shop, Nissan Exhibition), Nissan Motor Shop, (19591999)

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Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Sat, 26 Jul 2014 12:00:00 EST



Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

Nissan commits to adding 'iconic' design after Cube killed off

Fri, 25 Jul 2014 10:02:00 EST

The Nissan Cube is on its way out here in the US and Canada. In a way, that's too bad, simply because the Cube's styling was nothing if not distinctive - much like the company's own Juke. However, the flame for uniquely styled models is indeed still burning over at Nissan.
We might never see an exact replacement for the Cube in the brand's lineup, but product planning boss Andy Palmer says that its retirement leaves a spot open in the Nissan lineup for something else. "To be clear, we will morph this space in our portfolio into something iconic," said Palmer to Automotive News. Unfortunately, he wouldn't hint at what that could mean.
However, his lack of suggestions makes it fun to speculate about what oddity could replace the Cube, especially since two of Nissan's more recent quirky concepts might have problems hitting the road. The Bladeglider is mired in Nissan and Deltawing Technologies' ongoing patent lawsuit. Alternatively, the retro-inspired IDx might be too expensive to build profitably. Still, this is the company that created both the (nearly dead) Murano CrossCabriolet and the very successful Juke; it can probably come up with something else delightfully weird.

Nissan: We lose money on each Leaf replacement battery

Thu, 24 Jul 2014 18:24:00 EST

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

MotorWeek proves '90s were awesome with Supra, Stealth, RX-7, Corvette, 968, 300ZX comparo

Thu, 24 Jul 2014 12:31:00 EST

Oh, the heady days of 1993, back when the Clinton Presidency was just getting underway, and it seemed like every hot new rock band was coming out of Seattle. Sports cars in the US had finally shaken off the shackles that slowed them during the '70s and '80s, and you could buy any number of legitimately quick vehicles again. MotorWeek recently went digging into its archives to find this six-model test from 1993 showing off some of the best semi-affordable performance coupes that money could buy at the time, and it's priceless.
Featuring the 1994 model year Toyota Supra in twin-turbo guise and MY 1993 versions of the Porsche 968, Nissan 300ZX TT, Mazda RX-7, Dodge Stealth R/T Turbo and Chevrolet Corvette LT-1, MotorWeek definitely covered all of the bases. One thing that might surprise younger readers is these cars' performance. The video only provides 0-60 acceleration times, but several of these vehicles would still be considered pretty potent today - over 20 years since going on sale. The Supra is especially impressive, hitting 60 miles per hour in just 5 seconds. Even today, that's nothing to sneeze at.
Given their performance potential and still-attractive looks, it's amazing that some of these coupes are old enough to drink now. The progress of interior design and safety equipment in the intervening years is pretty shocking, though. In most of these models, having two airbags is touted as a big deal. Scroll down to watch a Throwback Thursday blast from the past about some of the '90s best sports cars.

Nissan Note getting a little louder with Nismo versions this fall

Thu, 24 Jul 2014 09:30:00 EST

Nissan's Nismo performance division has been getting more chances to shine recently with tuned models like the Juke Nismo RS and GT-R Nismo. But its latest creation moves closer to the bottom of the Japanese brand's lineup to make a hot hatch out of the (Versa) Note.
At least in Japan, the new model is due this fall, and Nismo is keeping a lot of the details about its latest creation a secret for now. What we do know is that it'll be available in two trims - the Note Nismo and the sportier Nismo S. "The development concept of this model was to build a car that makes you want to keep driving, no matter where your destination may be," said the division's chief product specialist, Hiroshi Tamura, in the company's announcement.
Aesthetically, the Note Nismo looks the way a tuned Nissan should, with the division's signature red trim outlining the car. It also wears a new, mesh grille, lower air dam, red side sills and rear spoiler. Inside, the S gets standard sport seats with full Recaro buckets as an option. Nissan didn't release technical specs for either version, but it promises that the S also gets a tuned engine with a five-speed manual.

Nissan's Carlos Ghosn taps the brakes on autonomous car progress

Fri, 18 Jul 2014 15:45:00 EST



"Self-driving cars remain a long way from commercial reality."
Nissan CEO Carlos Ghosn shocked the automotive industry last year when he announced that his company plans to offer consumers an autonomous car by 2020. The automaker even showed off its self-driving Leaf prototype as proof. He was bolder recently with the pronouncement that select markets could have them in 2018, if laws allowed. The boss' optimism appears to be waning, though, and he's now sounding a lot more conservative about the future. While driverless vehicles are still on the way, Ghosn is hedging his bets with a more gradual implementation of several systems.

Indie rockers Local Natives perform from back of Nissan Rogue

Wed, 16 Jul 2014 17:00:00 EST

Most bands go through a fairly simple trajectory of vehicles to make it to shows. When they form, it's all about just getting to the gig and anything works. As they build a following and start touring a little regionally, they upgrade to a van to fit all of the members and equipment. Finally, if they taste big time success, they move to the tour bus. However, indie band Local Natives is taking an interesting detour from that path in a new promotion from Nissan called Off the Stage for the Rogue.
The members show up to the middle of nowhere in a pair of the CUVs, and in a few minutes the vehicles are set up to be the group's sound system and its stage. This promo also acts as a video for the song Breakers, which is a bit of a slow jam, but the scenery is absolutely beautiful. Scroll down to watch the Local Natives turn the Rogue into a place to perform practically anywhere.

2015 Nissan 370Z Nismo

Wed, 16 Jul 2014 11:57:00 EST

If you blinked, you missed the opportunity to pick up the last iteration of the 370Z Nismo, because after just a touch over a year of availability, Nissan is replacing it with this updated 2015 model - the third 370-based iteration from the brand's in-house tuner. Consider this version to be the 370Z's swan song. An all-new version is expected soon with a downsized turbo mill (something in the vein of a 240Z would not be impossible). That reality aside, the latest 370Z Nismo is a compelling package. It looks like a million bucks, takes a corner with verve, and gets belated tech goodies. Here are our impressions from a drive we took last week near Nissan's US headquarters in Tennessee.
Driving Notes
The Recaro seats are wonderful (shocker!). In fact, the interior in general has a much more strapped-down feel about it. A run-of-the-mill 370Z feels pretty great, although it's not a place for the big-boned. As with past Nismos, upgrades include contrasting colors on the faux-suede seat inserts, the gauge hood, the ten and two positions on the steering wheel, and a red centering stripe on the wheel. The upgraded materials are all nicely chosen and the cabin is a very sexy place to live - weirdly practical, too, considering the huge cargo area. Checking the "Tech" model option box brings a 7.0-inch nav screen in place of the upward swinging door over a storage cubby, a much-needed backup camera, an impressively good Bose stereo, and de riguer Bluetooth connectivity with audio streaming. Everything seems to work as advertised.

Roller coaster or racecar, which pulls more Gs?

Tue, 15 Jul 2014 16:58:00 EST

Looking for a thrill? You're not the only one. You'll find kindred spirits at airfields going up for a skydive, atop bridges and towers with bungees attached to their feet and standing in line for roller coasters at the local amusement park. But you'll also find them in the paddock at the racing circuit.
So what's the commonality? G-force. It's like gravity, only in each of these cases, it's experienced by human invention. But which activity subjects your body to the greatest amount of g-force? That's what Nissan set to find out.
Before putting them back in the cockpit, Nismo sent out two of its young hot-shoes - Jann Mardenborough and Mark Shulzhitskiy - to an amusement park in the UK with a camera and a g-force meter to find out if any of the coasters could produce as much lateral gravitational force as an LMP2 racing car. See what they found in the pair of videos, below.

Nissan IDX sports coupe future increasingly cloudy [w/poll]

Tue, 15 Jul 2014 11:29:00 EST

There's a strong desire among enthusiasts for more inexpensive, lightweight, fun-to-drive, rear-wheel-drive cars to exist in a world that contrasts sharply with automakers' desire to make money. While we all love the feeling of controlling the back end with the throttle, front-wheel drive is king when it comes to affordable cars. One of the future bright spots in the rear-drive market appeared to come from Nissan with its pair of IDx concepts. The two showcars from the 2013 Tokyo Motor Show took liberal design inspiration from the classic Datsun 510 and mixed it with modern powertrains in very attractive little packages. However, some pretty dark clouds are reportedly now hanging over the project.
Last we heard, a production version was supposedly "in the plan" from the Japanese automaker, but its trajectory may have changed inside the company in the last few months. According to Pierre Loing, vice president of product planning for Nissan Americas, the issue is making the sports coupe profitable. While Nissan has access to rear-wheel drive platforms, they are all meant for more premium vehicles (read: they cost too much). Assuming around 60,000 annual sales, Loing tells Ward's Auto that making a dedicated chassis for the IDx just isn't a moneymaker. If the car still does see production, it'll be after 2016, he says.
The decision whether to build the IDx has been teetering for a while. Nissan spokesperson Dan Bedore previously told Autoblog that the coupe would need a groundswell of support from consumers and enthusiasts if is to actually have a shot at production. If you are among the hopeful looking to see this affordable, rear-drive performance car in showrooms, get some friends together and start letting Nissan know that you actually want it - you can start here by adding a Comment and voting in our poll, because we're going to send the results on to Nissan.