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Mini attempts first-ever backflip in a car

Not too long ago, the idea of doing a backflip seemed almost impossible on two wheels let alone four, but now the stunt is routinely performed using everything from dirtbikes to monster trucks. Now Mini is getting into the game by attempting to perform a backflip with French stuntman Guerlain Chicherit behind the wheel of a highly modified Countryman, which it claims is the first-ever attempt at doing so with a car.
Another unique element of the jump that Mini is claiming is in regards to the ramp. Past automotive backflips, including Rhys Millen's 2009 jump to ring in the New Year, have used special ramps that help rotate the car, but the ramp Chicherit uses is "unassisted" and the backflip is attempted using only "a gas pedal and a prayer" according to a Mini spokesman for the event.
The video posted below is only a teaser showing the car launch up into the air, but while we have to wait until February 10 to see the final result, it sounds like the landing was a success. According to the Chicherit's Facebook page, practice for the stunt took 18 months of work with "lots of crashes."

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Mini Cooper Hardtop 4-Door configurator is open for all

The Mini Cooper five-door hatchback, which the company insists on calling the Mini Hardtop 4 Door, doesn't start arriving at US dealers until January 2015. However, if you dig the latest model's styling but can't live without the two extra doors, you can start speccing one right now in the recently launched configurator.
The new five-door hatch isn't just the standard model with extra doors squished in. It rides on a 2.8-inch longer wheelbase and is 6.3-inches longer overall. That means more room for rear passengers and extra space to haul stuff in the boot. The engine options are shared though with a 1.5-liter turbocharged three-cylinder with 134 horsepower and 162 pound-feet of torque for the Cooper or a 2.0-liter turbo four-cylinder with 189 hp and 207 lb-ft in the Cooper S. Both are available with a six-speed manual or automatic.
Prices (including destination) for that extra space starts at $21,450 for the Cooper or $25,100 for the Cooper S, which is $1,000 more than the three-door in both cases. However, like any modern Mini, these guys are extremely customizable from the factory. There are an array of colors, 10 option packages and a ton of other add-ons to choose from.