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Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

Volvo to unveil permanent high-beam headlamp technology [w/video]

Volvo will be showing off its Active High Beam technology at the Geneva Motor Show next week. The system will allow drivers to use their high beams all the time and adds another responsibility to the cameras mounted by the rearview mirror, making them detect traffic ahead, whether it be another car or a truck or motorcycle and in the same lane or oncoming. When a vehicle is detected, a special projector in the Xenon lamps can block out only the portion of the high beam that would impair the other driver. Volvo says the system is accurate down to a 1.5-inch margin around another object.
Active High Beam will be fitted to the Volvo S60, V60 and XC60 and we have to assume they mean the non-US versions of those cars. Audi has a similar technology that it calls "matrix beam lighting," and due to the way the US Federal Motor Vehicle Safety Standard code is written, such active control of high beams is verboten on cars sold here.
The Swedish brand also plans to present a collision-avoidance technology it's calling a "world-first." The press release below has more information and the accompanying video demonstrates the lighting tech.

Tony Nicolosi named CEO of Volvo Cars North America

Volvo announced today that it has named Tony Nicolosi, president and CEO of Volvo Car Financial Services VCFS), as the new CEO of Volvo Cars of North America (VCNA). Nicolosi replaces John Maloney, who chose to leave due to family obligations after Volvo offered him a position in Europe.
Volvo says Nicolosi will remain president and CEO of VCFS while he assumes VCNA's top position. The Swedish automaker also says a "permanent successor [to Maloney] as President and CEO will be the subject of a later announcement."
The move comes as part of a management shakeup that's part of a "larger transformation taking place at Volvo," the automaker says.