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Volvo pranks newest valet on the Italian Riviera

Wed, 24 Sep 2014

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.


In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

By Chris Bruce


See also: Leno drives Volvo P1800 from Roger Moore's The Saint, Volvo XC90 R-Design adds a dash of sport, Volvo working on ultra-lux four-seat XC90 for China?.