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Volvo's plan for China: sell them on the clean air inside the car

Large Chinese cities aren't known for having clean air. Just this week, the Chinese city of Harbin filled with record levels of smog after starting the city's coal-fired heating system, according to CNN. But Li Shufu, the chairman of Geely, Volvo's parent company, says the automaker's astute attention to cabin comfort in areas such as air filtration is a selling point for the Swedish automaker in China, Forbes reports.
Shufu says when he is inside a Volvo, he feels like he's in Northern Europe, but when the door is opened, he feels like he's in Beijing. The chairman made the remarks at the fourth annual Global Auto Forum (GAF) in China (which also happened to be attended by Alan Mulally, CEO of Ford, which was Volvo's owner until 2010), where he emphasized Geely's hands-off approach to managing Volvo, saying, "Geely and Volvo are brothers, not father and son."
While good filtration contributes to cabin comfort, the way we see it, Shufu also is allowing Volvo to play to its most well-known strength: safety. Smog protection via air filtration might not seem like the most important safety feature for a car in the US (unless you live in Los Angeles), but when you consider that Harbin's level of fine particles was up to 30 times higher than the World Health Organization's recommended standard on Tuesday, we'd think twice about that. Fine particles, which are 2.5 micrometers in diameter or less, are considered to be the most harmful to health.

Next Volvo XC90 design teased

When Volvo took the wraps off its Concept Coupe yesterday, the Swedish automaker said that while "the all-new XC90 is an entirely different type of car, you will recognize the connection instantly when it is revealed next year." We raised our eyebrows at this upon first read, but after seeing these photos, posted on Feber.se, Volvo certainly wasn't joking.
During a press conference where the Concept Coupe debuted, teaser images of the next XC90 were shown, and the connection between it and the conceptual two-door are obvious. The long, T-shaped lighting elements in the slim headlamps are certainly the most noticeable tie between the two vehicles, but the angular lower fascia openings seen here can also be found quite prominently on the Concept Coupe.
Feber.se also has a few images showing the new taillamp and interior designs of the XC90, as well. And not surprisingly, those two facets of the new crossover's DNA are also surprisingly close to the elements found on the Concept Coupe. It's interesting to see how the concept's C-shaped taillamps have been massaged for the more upright design of the XC90's rump, and inside the cabin, it appears Volvo is serious about this vertically oriented infotainment display.

Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.