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Toyota pondering high-performance GT86 hybrid?

From what Autocar has to say, Toyota has even more plans for the GT86 beyond the convertible concept we just saw at the Geneva Motor Show. Along with a planned midcycle facelift, Toyota is reportedly looking at how to pack some extra ponies under the coupe's hood, and while there has already been a lot of talk about superchargers and turbochargers, it sounds like a performance-boosting hybrid system could also be in the works.
Talking to Toyota chief engineer Tetsuya Tada, Autocar has learned that the automaker is considering an electrical motor assist for the sporty coupe to improve performance without harming fuel economy. In attempting to keep weight - and, presumably, costs - down, the article mentions the use of a system closer to what Honda uses for its Integrated Motor Assist rather than a full Hybrid Synergy Drive system used in current Toyota hybrids. Tada says the added weight of the system could be offset by weight reduction, while aerodynamic changes and a lower center of gravity could improve the car's handling.
No word yet on whether a mild hybrid system would find its way to North America's Scion FR-S - let alone its Subaru BRZ twin - but the thought is certainly an intriguing one.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Toyota reports huge quarterly profit increase, raises forecast for the year

Toyota isn't just the world's largest automaker - so far its the biggest winner for quarterly profits. With an enormous $5.5 billion take during Q2, Toyota took advantage of the weak Japanese yen and strong US demand to record a 94-percent improvement in profit over the same period from last year. So far, Toyota brought in larger profits than Ford and General Motors combined.
Toyota is showing no signs of slowing down either, as it has bumped up its forecast for full-year global production, going from 9.94 million to 10.12 million vehicles, on the back of a 13-percent drop in the buying power of the Japanese yen versus the US dollar. That strong exchange rate is largely responsible for Toyota's big jump in profits, although it also managed to shift 1.3 million vehicles in the US market this year. Strong Camry sales have also helped. But while Toyota is raking in the cash, it actually saw a small drop in market share, down 0.1 percent to 14.3 percent of the US market.
As is the case with most automakers, Toyota seems flummoxed by Europe, where it recorded less than one percent of its revenue. Still, as Automotive News points out, Toyota only maintains a 4.5-percent market share in Europe and is far less dependent on the continent than other manufacturers. Toyota also struggled at home, much like Honda. With 525,777 units sold, JDM sales were down almost 51,000 units, although Toyota still saw its operating profit jump from $3.5 billion to $4.6 billion.