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2015 Toyota Camry targeting 'more emotional' design

There are many ways to describe the Toyota Camry: "comfortable," "economical," "affordable," "reliable" and "dull as a bucket of mayonnaise" would all be accurate. It's this last one that the Japanese brand is seeking to change. While we aren't expecting it to suddenly sprout a high-revving V8, a rear-drive layout or razor-sharp handling, a report from Bloomberg suggests we should at least expect a more evocative design from one of the best-selling cars in the country.
The next Camry update, due for 2015, should have a "more emotional, more impactful design," says Kevin Hunter, head of Toyota's US design studio. That's according to Bloomberg, who caught up with the styling boss at this week's Detroit Auto Show. "Camry's taken some hits on styling, but it's still selling well. But we need to create better design for Camry in the future."
Toyoda wants to see waku-doki in his company's designs - heart-racing qualities

Toyota recounts past Supra glories

It could just be a slow start to the news week around the Toyota offices, but its UK blog has posted a brief history on its legendary Supra sports car. Read into however you'd like, but there has been plenty of speculation as to the return of the Supra nameplate in recent years (including last month from incoming Toyota chairman Takeshi Uchiyamada).
Built from April 1978 through July 2002, Toyota's sports coupe made quite a name for itself as both the Celica Supra (shown above) and the Supra, and the blog post charts many of the changes and highlights through the years. Head on over to the Toyota UK blog to read more about this Supra's history, and then be sure to check out the gallery of images from Toyota spanning all four generations.

Toyota to ramp up Tacoma production in Mexico by 41%

The Toyota Tacoma may be getting on in age, but that isn't stopping the Japanese manufacturer from ramping up production at the pickup's Baja California factory. The Mexican plant will soon be home to another 300 jobs as it increases total capacity by 41 percent. The increase is slated for April 2015.
The move is a curious one, considering the Tacoma's age and the fact that General Motors is preparing what, on the surface, appear to be two very competent challengers. The factory increase could be in preparation for the 2016 Taco (spy photos shown above), which is expected to represent a significant overhaul of the long-serving truck.
Toyota's decision to increase capacity could also be due to the factory building freeze implemented by President Akio Toyoda, according to Automotive News. Toyoda put a hold on new factories until 2016, asking executives to squeeze as much production as possible out of remaining factories before bringing any additional facilities online.