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American Suzuki Motors files chapter 11, will no longer sell cars in the United States

As much as we knew it was a possibility, we have to say that Suzuki's announcement this afternoon that it is filing chapter 11 bankruptcy proceedings caught us a bit off guard. American Suzuki Motor Corporation - the sole distributor of Suzuki automobiles in the United States - will realign its business to focus on motorcycles, ATVs and the marine market.
What does this mean in simple terms? In short, new Suzuki cars and trucks will no longer be sold by Suzuki in the United States once current supplies run out. Period.
Suzuki cites "low sales volumes, a limited number of models in its lineup, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental US and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the US market."

Suzuki recalling 200K crossovers over airbag woes

Suzuki may not be selling any new cars in the US anymore, but there are still plenty of them on American roads. Nearly 200,000 of those will need to be taken off said roads - for a little while, at least.
The National Highway Traffic Safety Administration has issued a recall for 2006-2011 Suzuki Grand Vitara SUVs and 2007-2011 SX4 crossovers due to a faulty airbag sensor. The issue apparently results from the front passenger-side floor mat causing the Occupant Classification System (OCS) sensor to malfunction over time, so whether there's a kid or an adult in the front seat, the airbag could deploy in the event of a crash.
As a result, Suzuki Motor of America is calling in 193,936 vehicles to replace the front passenger-seat cushion assembly. That's a whole lot of cars to recall, but it comes as no big surprise. Owners can expect to be notified in October. Full details in the recall announcement below.

Suzuki ending auto sales in Canada, too

Suzuki of Japan has reportedly made the decision that almost everyone assumed it would make when it announced it was leaving the US market: when the 2014 model year concludes, it will no longer sell cars in Canada. With six employees overseeing its auto business in Canada and a dealer network that has shrunk to 55 outlets in the country, we can't say we're shocked.
At the time of the US announcement, however, the senior VP of sales and marketing in the automotive division of Suzuki Canada said it would be able to survive on its own because, among other reasons, Canadians prefer smaller, more fuel-efficient cars that fit the company's offerings. Five months later, after some time to think about a 30-percent drop in sales to open up 2013 instead of the 1.4-percent increase in sales that Suzuki Canada posted last year, things have evidently changed.
The Globe and Mail reports that as is in the US, Suzuki's motorcycle, ATV and marine divisions in Canada will remain.