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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru readying special-edition BRZ

Another week coming to a close brings another rumor of a potential hotted-up version of the Subaru everyone wants to turbocharge, the BRZ.
A fresh rumor out of the Car and Driver offices makes the claim that a new, special-edition BRZ model will be offered up within the next few months. Word is that the new model will not get similar upgrades to the recent BRZ tS (seen above) for the Japanese market, meaning we're likely in for a cosmetic update instead of a functional one.
The looks of the tS could still be in the cards, however, meaning swapped-out lip spoiler, wheels and even STI badging might be on the way.

2014 Subaru XV Crosstrek Hybrid priced from $25,995* [w/video]

Subaru revealed its 2014 XV Crosstrek Hybrid at the New York Auto Show earlier this year, and with the high-riding hybrid hatchback arriving at dealers by the end of this year, pricing has finally been set. Starting at $25,995 (*not including at least $825 for destination charges, which may vary in certain states), the new hybrid model represents a $4,000 premium over the standard 2014 XV Crosstrek models equipped with the continuously variable transmission.
Stepping up to the XV Crosstrek Hybrid Touring model, which adds navigation, leather seats and a moonroof, raises the price to $29,295. Subaru has still yet to release many key details for the XV Crosstrek Hybrid including fuel economy, combined horsepower and all-electric driving range, but the powertrain consists of a 2.0-liter four-cylinder Boxer engine mated to a 13.4-horsepower electric motor integrated into the CVT. We expect to get official data closer to the car's on-sale date, but until then, scroll down for more info about the 2014 XV Crosstrek Hybrid as well as some b-roll driving footage of the car.