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About Subaru

Subaru is internationally known for its use of the boxer engine layout in most of its vehicles above 1500 cc as well as its use of the all wheel drive drive-train layout since 1972, with it becoming standard equipment for mid-size and smaller cars in most international markets as of 1996, and now standard in most North American market Subaru vehicles. The lone exception is the RWD BRZ introduced in 2012. Subaru also offer many turbocharged versions of their passenger cars, such as the Impreza WRX.
Fuji Heavy Industries, the parent company of Subaru, is currently in a partial partnership with Toyota Motor Corporation, which owns 16.5% of FHI.
Subaru is the Japanese name for the Pleiades star cluster (M45, or "The Seven Sisters"), which in turn inspires the Subaru logo and alludes to the companies that merged to create FHI.
FHI started out as The Aircraft Research Laboratory in 1915 headed by Chikuhei Nakajima. In 1932, the company was reorganized as Nakajima Aircraft Company, Ltd and soon became the primary manufacturer of aircraft for Japan during World War II. At the end of the Second World War Nakajima Aircraft was again reorganized, this time as Fuji Sangyo Co, Ltd. In 1946, the company created the Fuji Rabbit motor scooter with spare aircraft parts from the war. In 1950, Fuji Sangyo was divided into 12 smaller corporations according to the Japanese Government's 1950 Corporate Credit Rearrangement Act, anti-zaibatsu legislation, but between 1953 and 1955, four of these corporations and a newly formed corporation Fuji Kogyo, a scooter manufacturer; coachbuilders Fuji Jidosha; engine manufacturers Omiya Fuji Kogyo; chassis builders Utsunomiya Sharyo and the Tokyo Fuji Dangyo trading company decided to merge to form the Fuji Heavy Industries known today.
Kenji Kita, the CEO of Fuji Heavy Industries at the time, wanted the new company to be involved in car manufacturing and soon began plans for building a car with the development code-name P-1. Mr. Kita canvassed the Company for suggestions about naming the P1, but none of the proposals were appealing enough. In the end, he gave the car a Japanese name that he had "been cherishing in his heart": Subaru, which is the name of the Pleiades star cluster in Japanese. The first Subaru car was named the Subaru 1500. Only twenty P1s were manufactured owing to multiple supply issues. From 1954 to 2008, the company designed and manufactured dozens of vehicles including the 1500 (1954), the tiny air-cooled 360 (1958), the Sambar (1961), the 1000 (which saw the introduction of the Subaru boxer engine in 1965), the R-2 (1969), the Rex and the Leone (1971), the BRAT (1978), Alcyone (1985), the Legacy (1989), the Impreza (1993), the Forester (1997), the Tribeca (2005),the Exiga (2008), and the BRZ (2012)....
Major shareholders
Nissan had acquired a 20% stake in 1968 during a period of government-ordered merging of the Japanese auto industry in order to improve competitiveness under the administration of Prime Minister Eisaku Sato. Nissan would utilize FHI's bus manufacturing capability and expertise for their Nissan Diesel line of buses. In turn, many Subaru vehicles, even today, use parts from the Nissan manufacturing keiretsu. The Subaru automatic transmission, known as the 4EAT, is also used in the first generation Nissan Pathfinder. Speculation has suggested that it was Subaru that introduced Renault to Nissan, when Renault asked for assistance in all-wheel drive (AWD) technology, and when FHI told Renault to discuss their plans with Nissan, the discussions may have been a contributing factor to the currently successful Renault-Nissan alliance.
Upon Nissan's acquisition by Renault, its 20% stake was sold to General Motors in 1999. Troy Clarke, of General Motors served as representative to Fuji Heavy Industries on their corporate board. During that time, the Subaru Forester was sold as a Chevrolet Forester in India in exchange for the Opel Zafira being sold as a Subaru Traviq in Japan. Also, the Chevrolet Borrego concept was presented in 2002, a crossover coupe/pickup truck being derived from the Japanese-market Legacy Turbo platform. During the brief General Motors period, a "badge engineered" Impreza was sold in the United States as the Saab 9-2X. An SUV (Subaru Tribeca / SAAB 9-6X) was also planned but the SAAB version did not proceed, and styling was recycled in the 2008 Tribeca refresh.
On October 5, 2005 Toyota Motor Corporation purchased 8.7% of FHI shares from General Motors who had owned 20.1% of FHI since 1999. GM later divested its remaining 11.4% stake, selling its shares on the open market to sever all ties with FHI. FHI previously stated that there might have been 27 million shares (3.4%) acquired before the start of trading by an unknown party on October 6, 2005, and speculation suggested that a bank or perhaps another automaker was involved. After the purchase, Toyota announced a contract with Subaru on March 13, 2006 to use the underutilized Subaru manufacturing facility in Lafayette, Indiana, and Toyota announced plans to hire up to 1,000 workers and set aside an assembly line for the Camry model, beginning in the second quarter of 2007.

Auto blog

2015 Subaru XV Crosstrek gets more infotainment, safety tech

Fri, 24 Oct 2014 08:45:00 EST

A couple of months ago, Subaru rolled out a series of minor enhancements for the Impreza, and now it's performed a similar upgrade to its more rugged counterpart, the XV Crosstrek. For 2015, the XV benefits from available EyeSight driver assistance suite, steering-responsive fog lights and a new 6.2-inch touchscreen infotainment system (with a seven-inch version on higher-spec models).
Otherwise the 2015 Subaru XV Crosstrek and XV Crosstrek Hybrid are essentially the same as the 2014 models they replace. The requisite 2.0-liter boxer four drives to all four wheels as always, with or without hybrid assist, through either a five-speed manual or continuously variable transmission. Look for the updated model to reach dealers this December, and in the meantime, feel free to peruse the press release below.

NHTSA releases updated Takata airbag recalled cars list, but it still has errors

Wed, 22 Oct 2014 13:31:00 EST



Unfortunately, the government's list still contains errors.
The National Highway Traffic Safety Administration has issued an updated list of vehicle models that it's urging owners to repair under the mushrooming Takata airbag inflator recall. The latest version adds vehicles from new automakers like Subaru and Ford that are missing from the original announcement, and it also removes erroneous entries from General Motors, leaving only the 2005 Saab 9-2X (a reskinned Subaru WRX), and the 2003-2005 Pontiac Vibe, a joint project with Toyota.

2015 Subaru Outback

Wed, 22 Oct 2014 11:57:00 EST

Realistically, many enthusiasts give horrible, horrible car buying advice. They will recommend something bizarre, inappropriately high performance, compromised or utterly impractical for a given consumer's needs, and they'll almost never recommend something that makes sense. And then they'll come up with 3.7 million reasons why the leading vehicle someone is thinking about is a bad choice.
Or maybe that's just what I do.
Regardless, if you poke, prod, bother or just get us drunk enough, eventually you'll begin getting honest feedback. And more than likely, we'll tell you, in hushed tones, about the many virtues of very, very boring cars. We'll talk about why the Toyota Camry is actually a pretty decent purchase or we'll explain how spacious and feature laden the Nissan Versa is.

Acura may go all AWD in bid to mimic Subaru's success

Mon, 13 Oct 2014 18:30:00 EST

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

Refreshed 2015 Subaru Impreza priced from $18,195*

Fri, 10 Oct 2014 10:00:00 EST

It was just a few weeks ago that Subaru unveiled its refreshed 2015 Impreza with refinements like a tweaked front fascia, upgraded infotainment system, standard rearview camera, slightly better fuel economy and other goodies. The Japanese automaker has finally decided to tell us what all of this new kit costs, and it actually hasn't increased too much over last year.
A base model 2015 Impreza 2.0i sets back buyers $18,195 for the four-door sedan or $18,695 for the five-door hatch (*not including $795 destination and delivery on all models). All of those prices are $300 more than the 2014 model year.
Moving up to the Premium trim requires $20,995 for the sedan or $21,495 for the five-door and adds 16-inch wheels, heated seats, heated mirrors and a windshield wiper de-icer. The Sport Premium pack, offered exclusively on the hatch, goes further with features like body-color side sills, 17-inch wheels, foglights, and more for $20,995 with the five-speed manual or $21,995 with the CVT.

Porsche 911 Turbo and Nissan GT-R Nismo star in World's Greatest Drag Race 4

Fri, 26 Sep 2014 17:01:00 EST

We love Motor Trend's annual World's Greatest Drag Race video. Now back for its fourth appearance, the idea of lining some of the world's fastest cars up for a ten-wide, straight-line, full-throttle run is, well... it's pretty freaking badass.
The lineup this year boasts some impressively fast cars to be sure. The group of ten includes the following darlings: Alfa Romeo 4C, BMW i8, BMW M4, Chevrolet Camaro Z/28, Ford Fiesta ST, Jaguar F-Type R Coupe, Nissan GT-R Nismo, Porsche 911 Turbo S, Subaru WRX STI and, last but not least, the Volkswagen GTI. Give us any one of those for the weekend, and we're happy to take the keys.
It must be said though, that for a publication that draws as much water as Motor Trend does, there are some big cars that we might expect to be here instead. The Lamborghini Huracán or Ferrari 458 Speciale would have added some exotic flare to the list, and the omissions of the Chevy Corvette Stingray (for the second year in a row) and the Dodge Challenger Hellcat are real head-scratchers.

Ever wonder how to really pronounce Japanese automaker names?

Thu, 25 Sep 2014 20:01:00 EST

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2015 Subaru Impreza gets visual tweaks, added refinement

Thu, 25 Sep 2014 09:00:00 EST

While our love for the Subaru Impreza is mostly reserved for its turbocharged WRX and STI models, there's still a fully competent, well-rounded package in the base model, now in its fourth generation. In order to keep it competitive, Subaru has given the Impreza a light refresh for the 2015 model year, and while the car hasn't changed much mechanically, there are a number of thoughtful updates in store for the revised model.
Most noticeably, the front end has been touched up, with a revised lower fascia that's a bit more aggressive than before, nicely incorporating foglamps on higher-end models. Around back, not much has changed, though there's a new lip spoiler on sedan models to improve aerodynamics. Inside, a new infotainment system is available, with a seven-inch color touchscreen, and Subaru's EyeSight driver assistance package can now be had on the Limited models. There's also an updated instrument cluster with an LCD color display, new door and shifter trim, a standard rearview camera, and a few tuning enhancements that allow for a quieter ride, according to Subaru's release.
Under the hood is the same 2.0-liter boxer four-cylinder engine as before, with 148 horsepower on tap, mated to either a five-speed manual or continuously variable transmission. Subaru notes that there's a quicker ratio for the electronic power-assisted steering (that's a good thing), and reminds us that the Impreza is still pretty fuel-efficient considering its standard all-wheel drive, able to achieve 28 miles per gallon in the city, 37 mpg highway and 31 mpg combined.

Subaru ups US sales projections to 500k units

Wed, 10 Sep 2014 15:45:00 EST

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Subaru Legacy pitted against Roadkill project cars

Fri, 05 Sep 2014 20:04:00 EST

There's an evergreen debate among auto enthusiasts about whether they would prefer to have the latest and greatest car of today or a certified classic from yesteryear. What if you had to further define that, though, and the choice was between a brand new 2015 Subaru Legacy or a turbocharged Datsun 240Z with a hatch that wouldn't close? Roadkill aimed to find out that and more in one of its best videos to date.
According to the hosts, Subaru came to them, handed over some money and challenged Roadkill's project cars against its latest Legacy. The result is every bit as good (or better) than any automotive-themed show you could find on television.
Things start simple with a figure-eight race in a rodeo arena with the Subaru taking on Roadkill's 1968 Ford Ranchero, originally built for ice racing. From there the Legacy races a 1968 Dodge Charger with no windows around and off-road rally stage. Finally, the Subie goes head-to-head against the Rotsun, the aforementioned turbocharged 240Z, through an abandoned neighborhood. Plus, there's a bonus drag race challenging them all.