2006 Subaru B9 Tribeca on 2040-cars

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Climb to the Clouds returning thanks to Subaru title sponsorship [w/video]

The Mt. Washington Hillclimb, otherwise known as the Climb to the Clouds, hasn't been done since 2011. That year, Subaru Rally Team USA driver David Higgins set a new record for the event first held in 1904, running the 7.6-mile vertiginous course in 6:11.54. The race will be return in 2014 with the help of that very carmaker, Subaru of America having stepped in to the title sponsor role for what will be the Subaru Mt. Washington Hillclimb.
Taking place from June 26-29, 75 modern and vintage cars will spend three days racing up the 6,288-foot-high mountain. It's not as long nor as high as Pikes Peak, but it does have something that the Colorado competition doesn't: gravel; about 13 percent of the Mt. Washington Carriage Road still hasn't been paved.
If you want to know what a record-breaking run up the northeast's highest peak looks like, check out Higgins behind the wheel in the video below.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

2015 Subaru WRX

Every time I drive a Subaru WRX, I wish one of my parents had taken some weird, top-secret spy job that would have forced us to relocate to Finland when I was a kid. I could have learned the art of rally-style car control as a young lad, and in my adult life, sought out a dangerous/rewarding/awesome career as a professional WRC driver.
Never was that more clear than on the launch program for the new 2015 WRX, where Subaru pointed us down a long, somewhat treacherous stretch of road in the tree-lined mountains of northern California. Quick elevation changes were met with blind turns and washed-out shoulders, not to mention rogue bits of snow, ice and gravel that lined the apexes of nearly every turn. Here, I couldn't stop grinning, my co-driver and I switching between second and third gears, with precise steering inputs and judicious braking keeping us safely on the road and not plummeting nose-first into the trees. And the WRX simply devoured each inch of pavement with a ferocious poise that made me remember why I have loved this car so darn much.
But this sort of 100 Acre Wood perfection isn't the only way to experience Subaru's darling WRX. After a long stint of driving back down the California coast on Highway 1, I realized that Subaru's line about this being the best-driving WRX yet wasn't just a bunch of PR mumbo-jumbo. Of course, it isn't without a few compromises...