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Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Subaru teases Viziv concept ahead of Geneva

Subaru will be stocking its display at the Geneva Motor Show next month: The European debut of the Subaru Forester joins the world premiere of a diesel Outback with Lineartronic CVT and a display called Subaru 360 that showcases the "brand's history and future vision."
The genuine future-speak, however, is intended to be conveyed by the Viziv concept (click the image above to enlarge). This name "Viziv" is culled from the phrase "Vision for Innovation," and the "future-generation crossover" that bears the 25th-century name has been designed to be an embodiment of "enjoyment and peace of mind."
That's quite a holistic burden for just one crossover. In the more mundane world, the Viziv will suggest Subaru's new design and technology directions. Subaru has created a mini-site for the concept that will be updated during the show, but for now, it just lets us know that March 5 will be "the start of something exciting."

2014 Subaru BRZ gets exceedingly modest price increase

Subaru has announced pricing for the 2014 BRZ, and with a $25,595 MSRP, it starts at just $100 more than the 2013 model. The destination charge adds $795 - a $25 increase over 2013 - bringing the total to $26,390.
Aside from the very modest price increase, the 2014 BRZ is essentially the same as its 2013 predecessor. The one notable change for 2014 is that Aha infotainment smartphone integration now comes with the standard navigation system. Subaru is one of the first automakers to include this feature, which delivers smartphone activity such as live news, podcasts and social media news feeds to drivers through the radio.
The rear-wheel-drive BRZ's other features remain the same, and we certainly don't have any complaints about that. It still comes with a 200-horsepower boxer engine, manufacturer-estimated fuel economy of 34 miles per gallon on the highway, 2+2 seating, and options such as dual-zone automatic climate control and heated front seats. Scroll down to get all the 2014 model year details in Subaru's press release.