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Watch Mark Higgins whomp the Isle of Man TT course in a 2015 WRX STI

Subaru has made another trip to the infamous Isle of Man TT, bringing along its all-new 2015 Subaru WRX STI. The goal? Best the already impressive time set by rally ace Mark Higgins and the 2011 Impreza WRX STI on the same swirling, high-paced ribbon of tarmac. Of course, you already know how that went.
What we didn't know when the story first broke, though, was that Subaru was monitoring data. Specifically, Higgins' data. He was fitted with a monitor that would record his heart rate, breaths, skin temperature and the g forces he was faced with as he lapped the 37-plus-mile road course. While Higgins and Co. were aiming to best their 2011 time (19:56.7), this year's effort also saw a push to beat the time of the sidecar racers.
You can get a recap of the entire event, with plenty of footage and data from Higgins' lap in the exhilarating video below. Take a look.

2014 Subaru WRX and STI pricing announced

As the sun prepares to set on the third-generation Subaru WRX, Subaru has released the pricing for the 2014 WRX and WRX STI. With redesigned versions of both cars due out next year, prices for the current car have risen by just $200 across the entire 2014 lineup resulting in new starting MSRPs of $25,995 for the WRX and $34,495 for the more powerful WRX STI (*not including destination).
The destination charge has also crept up for the 2014 WRX and WRX STI models climbing slightly from $770 to $795. A final pricing adjustment for this bodystyle's send-off year is that the optional navigation system went from $1,000 in 2013 up to $1,100 for 2014. Scroll down for the full model pricing breakdown, and keep a lookout for the all-new 2015 WRX and WRX STI, which we'd expect to see in production form in the coming months.
*Note: WRX STI (above) and WRX (below) are pictured here in the 2013 Special Edition trim.

Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.