2014 Subaru Outback 2.5i Limited on 2040-cars

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Subaru EyeSight: Autoblog Technology of the Year finalist

Peering out of the top of the windshield of a growing number of Subaru models, looking like a pair of cyborg eyes on either side of the car's rearview mirror, are twin cameras that make up the visible portion of Subaru's high-tech EyeSight system. For 2015, the stereoscopic camera-based system is available on the Forester, Legacy, Impreza and Outback.
These cameras allow Subaru to equip its vehicles with such safety and convenience features as adaptive cruise control, lane departure warning and pre-collision braking that can slow the car automatically if an imminent accident is detected, even bringing the vehicle to a complete stop.
Subaru has offered EyeSight technology on its vehicles in the United States since the 2013 model year. Newly upgraded for 2015, EyeSight's smaller cameras now see in color and are capable of scanning further ahead and over a wider swath, which means an EyeSight-equipped car will now be able to respond more quickly. That means a higher chance of accident avoidance for 2015, something everyone on the road will surely appreciate.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru gives Aussies BRZ Sports Pack

Well, it might not be exactly the Subaru BRZ STI that we've all been waiting for, but Australian market shoppers are now going to have the option of adding some STI flavor to their coupe, with this new BRZ S.
Critically, the Sports Pack upgrades included in the S specification do not involve forced induction of any kind for the BRZ's 2.0-liter flat-four mill. Instead, the BRZ S will offer a novel flexible strut tower brace and a coilover suspension to aid its already impressive handling prowess. Visually, the car gets a new aero kit with lowered skirts and a new front and rear splitter, as well as some mean-looking, 17-inch black wheels. Inside, a new gearlever and a STI-branded starter button will call out the S model.
The S package can be ordered on a new BRZ and fitted at the dealer, or added to an existing customer car. When ordered new, the BRZ S adds $7,995 Australian - about $7,275 US including installation - to the price of the six-speed manual car, or $7,195 Australian ($6,547 US) for the six-speed automatic transmission model. That's a pretty fat wedge of cash, but it's worth bearing in mind that Australians generally pay significantly more for new cars than we do here in the States. For instance, the BRZ starts at $37,150 Australian, nearly $34k US. Even accounting for regional equipment differences, that's a lot more than the BRZ's $26,265 as-delivered base MSRP here in America.