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Subaru says Forester logs 8,000 JDM orders in first month, 4x expectations

The 2014 Subaru Forester is not on sale yet here in the US, but it has been on sale in Japan since the middle of last month. In that time, Subaru says that the 8,149 customer orders it has received have more than quadrupled the original expectation of just 2,000 units.
To go along with these impressive orders so far, Subaru has also provided a breakdown of exactly what initial customers are ordering, and based on the numbers provided, it would appear that early customers are choosing well-equipped models. This includes almost 90 percent of all models being ordered with the new Subaru EyeSight system, and while close to two-thirds of the Forester models are equipped with the base 2.0-liter engine, the turbocharged Forester 2.0XT is the most popular individual trim level accounting for almost 40 percent of the orders out of four available trim levels. It will be interesting to see if this trend continues as more Foresters hit dealers, but this is definitely a good sign for the compact crossover right out of the gate.
There's a brief press release after the jump that gives a full breakdown of customer orders so far in Japan.

Subaru Forester, Legacy and Outback earn IIHS Top Safety Pick+ ratings

The Insurance Institute for Highway Safety announced its more rigorous standards for the Top Safety Pick+ crash test rating back in September, and has recently called out some new models that have attained this highest rating. Last year, the TSP+ category was created for vehicles passing the then-new small overlap crash test; this year the top award has been amended to include crash prevention technology.
Thanks to its EyeSight technology, the Subaru Legacy, Outback and Forester are among just 22 vehicles to have been named a 2014 TSP+ by the IIHS. Without this technology, all three vehicles - and the Impreza and XV Crosstrek - were still named a Top Safety Pick (without the +).
To test the crash prevention technology, the IIHS uses two tests (one at 12 miles per hour and one at 25 mph) to see how well the systems do to lessen the severity of an impact. or prevent an impact altogether. Vehicles are then given a rating from Superior (best), Advanced or Basic, and cars that do not offer forward collision warning or auto braking are not given a rating in this category. To be named a TSP+, a car must achieve at least a Basic score for crash prevention, but all three Subaru models earned a perfect score to receive a Superior rating. Scroll down for Subaru's press release.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.