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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru's first hybrid drawing close

In 2011 Subaru parent company Fuji Heavy Industries confirmed that a hybrid Subaru would debut this year. Ever since, there's been speculation about what kind of technology the gasoline-electric hybrid would use - Subaru's own or some version of the Toyota Hybrid Synergy Drive, which car would debut the new system - Forester, Legacy, or Outback - and whether it would come to America or be a Japan-only model.
A report in The Detroit Bureau says that whatever that first model is, it could be shown as soon as the New York Auto Show, and while the company feels it's a must-have offering for the Japanese market it will also come to the US. It will have a Subaru-developed mild hybrid system that could have been previewed by the Hybrid Tourer concept shown at the 2009 Tokyo Motor Show, and is not expected to be able to drive on electric power alone. The Hybrid Tourer used a direct-injected, 2.0-liter boxer engine connected to a CVT and assisted by an electric motor rated at 13 horsepower. Subaru has yet to give anything away about the details of its hybrid plans, so we'll look to New York for the long-awaited unveil.

Subaru confirms 2015 WRX STI to grace Detroit show stand

Now that we've seen and driven the 2015 Subaru WRX, it's time to set our sights on the car's more powerful and traditionally massively winged counterpart: the STI. And while a few rumors about the new STI have already leaked, Subaru today confirmed that we'll be seeing the hotter 'Rex at the Detroit Auto Show later this month. Hot diggity.
Last we heard, the new STI will still use a turbocharged, 2.5-liter boxer-four (remember, the standard WRX uses a version of the 2.0-liter engine found in the Forester) producing something like 300 horsepower and 290 pound-feet of torque. What's more, don't expect the STI to hatch a five-door variant - Subaru recently told us that there are no plans to offer anything beyond a sedan bodystyle for both versions of the WRX. Sad trombone, we know.
That said, if our time with the 2015 WRX sedan is anything to go by, this new STI should be pretty rad. The new WRX is significantly sharper than the outgoing model (in terms of driving dynamics, anyway - it's still a pretty ugly little thing), and we fully expect the STI to be a bulgier, harsher, more powerful and aggressive version of the already awesome street-legal rally car. We're just hoping it will be offered with WRC-correct gold wheels, too.