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Next-gen Subaru WRX STI spotted at the N"urburgring

Subaru has been busy testing the next-generation WRX STI. Well, it may be the STI. The big wing out back lends some credence to that theory, but it could be that the basic WRX is getting new action in the back section. Time will tell.
In either case, spy photographers nabbed a few shots of the heavily camouflaged sedan running around the Nürburgring. Unfortunately, it looks as if Subaru has taken some of the sexy out of the WRX Concept we saw at the New York Auto Show, leaving this car looking more derivative of the current model than a revolution in design. The bold power bulge has disappeared from the vehicle's hood and the lower fascia looks far more demure than the the wild concept. Likewise, the muscular rear fenders have been toned down substantially.
The result is a car that looks more like a mildly warmed over version of the current model than a production version of the WRX Concept. Still, engineers and designers may have a long way to go before the finished product hits the market, so we'll reserve final judgement for now. After all, the early BRZ mules were nothing short of a travesty to look at, and we know how that turned out. Hope springs eternal.

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.