1998 Subaru 30th Anniversary Limited Legacy Outback Sunroof & Moonroof - Loaded on 2040-cars

Auto blog

Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

2015 Subaru WRX and WRX STI configurator comes online

Subaru fans, get your clicking fingers ready - the configurator for both the 2015 WRX and the WRX STI are live on the company's consumer website.
With three trims of the standard WRX and two of the WRX STI available, customers can price out their ideal rally rocket. Aside from choosing a trim level, there's not a whole lot for dreamers to do here. A single interior trim (black) can be paired with a decent spectrum of colors. Each trim level only comes with one optional package, which ranges from $2,000 to $2,500 and includes some combination of navigation, a Harmon/Kardon stereo or push-button start. There are also a number of dealer-installed accessories available, as well.
Hop on over to Subaru's US consumer page, and start building your perfect road-legal rally car.

Subaru funds Center For Pet Safety crash testing for dogs [w/video]

Crash-testing new vehicles to evaluate their ability to keep humans safe in accidents is nothing new, but thus far there has been little in the way of crash testing for dogs. Subaru, a company that portrays itself as pet friendly, hopes to raise awareness on the issue of pet safety by funding initial crash testing by the nonprofit Center for Pet Safety, Automotive News reports.
Real dogs were not used in the crash tests; three dummy dogs representing a 25-pound terrier, a 45-pound border collie and a 75-pound golden retriever were used. There are a variety of devices for sale that are supposed to restrain dogs from entering the front-seat area and distracting the driver - tethers, cages, nets and crates - but their effectiveness in a crash is unknown.
In Subaru's crash test, performed at a Virginia laboratory that tests child seats on a device that speeds down a track and stops abruptly, the results show that devices such as dog tethers are prone to break in a crash, sending the dog rocketing into whatever is in front of it. Rather alarmingly, the organization reports a 100-percent failure rate. In other words, "None of the harnesses were deemed safe enough to protect both the dog and the humans in the event of an accident." Yikes.