2011 Subaru Wrx Wagon on 2040-cars

Auto blog

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

2015 Subaru Outback offers more room and better econ behind that new face

While its new front fascia makes the biggest obvious impact, Subaru says changes to the entire 2015 Outback package make it roomier, more powerful, more efficient and quieter. The hexagonal grille gets it in line with the corporate template, to go along with a new shape to the lower grille and fog light cladding, a sharp crease for a shoulder line and a faster rake to the windshield. The rocker panel cladding and its 'toothed' molding remain, but it now also doubles as a step for when you want to place items on the roof rack.
Under the aluminum hood will either be a 2.5-liter, four-cylinder boxer engine with 175 horsepower and a carryover 174 pound-feet of torque, or a 3.6-liter inline-six-cylinder with 256 hp and 247 lb-ft exclusively in the 3.6R Limited model. Paired to the lower-friction Lineartronic CVT that is the only shifting choice, and aided by features like the active grille shutter system and electric power steering, Subaru estimates fuel economy for the four-cylinder at 25 miles per gallon city, 33 highway and 28 combined, an increase of 1/3/2 mpg over the outgoing car. The sixer is pegged at 19 city, 27 highway and 22 combined, an increase of 2 mpg across the board.
The Outback has grown in every dimension, but never by more than 0.7 of an inch. The passenger cabin grows by 2.7 cubic feet, though, so occupants have more shoulder, hip, elbow and legroom. The cargo hold is enlarged by 1.2 cu-ft with the rear seats up, by 2.0 cu-ft with them down and the load floor is flatter. Accessing it is made easier by the memory height function on the power tailgate and new release handles for the rear thrones. Cabin ambiance is improved by sound abatement measures like an acoustic windshield, thicker panels and more noise-insulating foam.

A closer look at the 2015 Subaru Legacy

The Subaru Legacy might not have been the hottest debut at the recent Chicago Auto Show, but for the Japanese automaker, it's hugely important. Much as we'd love to focus on Subaru's more engaging WRX, STI and BRZ models, the truth is, its the mainstream Forester, Outback and Legacy that make up the vast majority of the brand's sales, not to mention the Impreza and XV Crosstrek.
This new Legacy looks to gain a lot more traction in the mainstream market than its predecessor, with handsome, if familiar, styling, standard all-wheel drive, and more efficient powertrains. Under the hood, customers can choose between a 2.5-liter boxer-four, or a more powerful six-cylinder engine. Subaru says that the four-cylinder setup actually boasts class-leading fuel economy for all-wheel-drive vehicles in the Legacy's class.
West coast editor Michael Harley stopped by the Subaru stand for a closer look at the 2015 Legacy. Check it out in the video below.