2007 Subaru Impreza 2.5 I Automatic 4-door Sedan on 2040-cars

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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Subaru WRX STI prototype spied in motion

Earlier this week, we got all hot and bothered over a set of spy photos showing the next-generation Subaru WRX STI testing at the Nürburgring. And while pretty still shots of a camouflaged car are always nice to look at, stirring up lots of speculation, having video is even better. Good thing, then, that our trusty spies were on hand to get some rolling footage of that STI as it lapped the infamous German track.
Now, as a good majority of the comments on our previous post will point out, it looks like Subaru has dumbed down the design of that decidedly hot WRX Concept from New York for the road-going car. Of course, we need to wait until all that swirly paper is pulled off the body, but from what we can see here, it looks like this new 'Rex will be more akin to the current Impreza than we were originally led to believe.
So while we wait and hope that what's under the camouflage will be something sexy, have a look at the video below to watch the WRX STI prototype get worked out on the 'Ring.

US Army tests Subaru-powered hybrid truck

The military has been studying the implementation of alternative drivetrains for years, a tiny sampling of which includes the diesel-electric hybrid technical hauler and L-ATV from Oshkosh Defense and the Aggressor from Quantum Technologies. There was also ADA Technologies' work with ultracapitors, General Motors' focus on fuel cells and the roll out of electric motorcycles for Special Forces. In the Ultra Light Vehicle (ULV) prototype vehicle pictured above, we have the latest developments in the Department of Defense's hybrid interest combined with a need to develop a lightweight replacement for the AM General Humvee.
In 2010 the Office of the Secretary of Defense put the Army's Tank Automotive Research, Development, and Engineering Center (TARDEC) in charge of developing a personnel carrier that could "balance payload, performance and protection," and do so without exorbitant cost. Armored Humvees can weigh more than seven tons, and while the ULV is just under 14,000 pounds, the new vehicle can do a lot more with its weight.
The Subaru turbodiesel under the hood puts out 175 horsepower and 260 pound-feet of torque. That's not much for pulling 13,916 pounds, so it's assisted by two Remy 410HVH HT electric motors each capable of adding 268 continuous hp and 369 peak hp, along with 844 lb-ft of continuous torque or 1,221 ft-lbs at peak. They're only limited by the 14.2 kWh lithium-ion battery rated at 65 kW of continuous power and 180 kW of peak power, but still, TARDEC says the ULV can do 21 miles on electric power and on the flats has a combined range of 337 miles at 35 mph.