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2015 Subaru XV Crosstrek gets more infotainment, safety tech

A couple of months ago, Subaru rolled out a series of minor enhancements for the Impreza, and now it's performed a similar upgrade to its more rugged counterpart, the XV Crosstrek. For 2015, the XV benefits from available EyeSight driver assistance suite, steering-responsive fog lights and a new 6.2-inch touchscreen infotainment system (with a seven-inch version on higher-spec models).
Otherwise the 2015 Subaru XV Crosstrek and XV Crosstrek Hybrid are essentially the same as the 2014 models they replace. The requisite 2.0-liter boxer four drives to all four wheels as always, with or without hybrid assist, through either a five-speed manual or continuously variable transmission. Look for the updated model to reach dealers this December, and in the meantime, feel free to peruse the press release below.

Subaru investing $400 million for Impreza production in Indiana

As a part of a goal to increase its US sales tally up to 500,000 annual units by the end of the decade, Subaru is investing $400 million in its Lafayette, IN assembly plant in order to start building the Impreza in 2016. According to Automotive News, about half of that investment will be for a new paint plant while another big chunk will be used to extend the assembly line to allow for the increased capacity.
Currently, Subaru's Lafayette plant is responsible for building about 200,000 Legacy, Outback and Tribeca models each year (not including around 100,000 Toyota Camry sedans), but Subaru-specific output will be increased to 300,000 units, requiring an additional 900 new hires as well. Although a previous report suggested the Forester and Impreza would be moving Stateside, this AN article only mentions the hatchback and sedan versions of the Impreza being added to Lafayette - and no mention of the closely related XV Crosstrek.

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.