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Subaru says Forester logs 8,000 JDM orders in first month, 4x expectations

The 2014 Subaru Forester is not on sale yet here in the US, but it has been on sale in Japan since the middle of last month. In that time, Subaru says that the 8,149 customer orders it has received have more than quadrupled the original expectation of just 2,000 units.
To go along with these impressive orders so far, Subaru has also provided a breakdown of exactly what initial customers are ordering, and based on the numbers provided, it would appear that early customers are choosing well-equipped models. This includes almost 90 percent of all models being ordered with the new Subaru EyeSight system, and while close to two-thirds of the Forester models are equipped with the base 2.0-liter engine, the turbocharged Forester 2.0XT is the most popular individual trim level accounting for almost 40 percent of the orders out of four available trim levels. It will be interesting to see if this trend continues as more Foresters hit dealers, but this is definitely a good sign for the compact crossover right out of the gate.
There's a brief press release after the jump that gives a full breakdown of customer orders so far in Japan.

New Subaru Outback spied for the first time

The Outback has been a strong seller for Subaru, especially in its most recent generation when it combined station wagon utility with crossover looks. The model is getting an imminent redesign just like its platform-mate the Legacy, and here are the first spy photos of it testing in Europe against an Audi Q5.
The cladding makes it very hard to tell what exactly Subaru is doing with the styling, but it's clear that they are sticking to the combined wagon/CUV look from the current gen. Many parts appear taken almost directly from the new Legacy like the door-mounted mirrors, creased hood and angular headlights. The windshield also appears more steeply raked than today's Outback, and at the rear the taillights look thinner and more vertical.
We are expecting the new Outback to use the revised 2.5-liter four-cylinder and possibly the 3.6-liter boxer six-cylinder from its sedan counterpart at launch. However, a previous rumor indicated the possibility of a smaller six-cylinder and a turbocharged four-cylinder being added to the lineup, but these new engines might still be a few years away.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.