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How new car shortages may impact your buying experience

If you want further proof that the auto industry is bouncing back, look no further than the empty lots and forecourts of your local dealership. According to a story by The Wall Street Journal, continued high demand for mainstream cars is overtaxing automakers' ability to produce enough models. Several dealers interviewed for the story are reporting two-week supplies as opposed to the typical two-month allocations.
With sales expected to hit 1.4 million units when August numbers arrive shortly and incentive spending down to its lowest amount since January, these limited supplies are pushing prices even higher. For example, according to the WSJ, the average price of a Ford Fusion is up past $26,000. Unfortunately, it's difficult for manufacturers to increase production quickly. If it invests in its facilities, as many manufacturers have done, it risks wasting cash if growth suddenly slows. At the same time, the momentum gained over the past several years could be short lived if vehicle supplies continue to dwindle. "Manufacturers are in a precarious situation," notes Karl Brauer, a senior director at Kelley Blue Book.
Low interest rates and a wealth of desirable features are also allowing customers to purchase more expensive vehicles while justifying their higher overall price tags, a situation that is compounding supply shortages. Even now, during the annual end-of-summer clearance season, deals on new vehicles are remarkably difficult to come by. According to the report, the Toyota Corolla is in a self-inflicted state of shortage, as Toyota clears out inventory in anticipation of the new 2014 generation arriving in dealers. Ford's supplies should rebound as Fusion production comes on line at its Flat Rock, Michigan factory. The Chevrolet Impala, Honda Odyssey, Civic, and Accord and Subaru Forester are also facing shortages.

2015 Subaru WRX: July/August 2014

Literally minutes after snapping the photo you see above, I was soaked - hit by the third round of storms that brought absolutely insane rainfall to Detroit this week. Amateur mistake, right there; if it looks like rain's a-comin', it's a-comin'. So if you're going to take pictures of the car, do it before it's too late.
But the thing is, I was having way too much fun driving around the suddenly empty streets of Detroit to worry about handling my photo shoot in a timely manner. Folks had been cautioned to stay off the roads ever since the rain first hit. Floods had shut down several of our major freeways, not to mention many surface streets. The threat of more severe weather had put caution in the air, forcing folks to batten down the hatches and settle in for even more horrendously wet weather.
The long-term 2015 Subaru WRX, however, eats this stuff up with a passion. Inclement weather? The turbocharged, all-wheel-drive, endlessly grippy Subaru just wants to play. And after getting to know our WR Blue WRX since its delivery in June and solidifying my belief that it's a total riot, even around town, I was not about to ignore Rex's desires to go play in the rain and make mischief on the deserted streets. Empty on-ramp antics were great fun, and tossing the car around corners in the wet showed no signs of slip. Ever. Wet hair and a damp t-shirt? Worth it.

Watch Higgins' mind-blowing Subaru WRX STI Isle of Man record lap in first-person

Have you gotten sick of Subaru and the Isle of Man? Good, we'd hope not, because of all the videos we've posted so far, today's is the crown jewel. In-car, around the notoriously treacherous race track, with commentary from David Higgins himself.
It gets better, though. Overlaid with the video is the same biometric data that we showed you last week. The result is a heart-pumping, 22-minute video of the record-breaking sprint around the entirety of the Isle of Man TT circuit at a truly wild pace. Higgins commentary, meanwhile, simply adds to the experience of hurtling across the landscape. Subaru has also put together a second video, highlighting the WRX STI that was used in the lap.
You can view both of those videos, as well as a short press release from Subaru, below. Scroll down and take a look.