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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Watch the incredibly complicated operation of Porsche's new targa roof

Despite Porsche having claimed the name, targa tops are nothing new. In addition to the semi-roofless version of the 911, plenty of cars in the past have used removable roof panels - the new Corvette Stingray has one (as have prior generations), and this type of open-air experience has been available on past vehicles like the Pontiac Solstice Coupe and Honda Civic del Sol.
But when Porsche took the top off its brand new 911 Targa here at the Detroit Auto Show, it was indeed cause for pause. Simply put, this is one of the most complicated and intricate electronic roof panel removal techniques we've ever seen, save perhaps, for the setup found on the Japanese-market Civic del Sol from the 1990s.
We won't spoil the video for you, but basically, rather than just the roof panel coming off, the entire rear glass area lifts away the body in order for the small section over the passenger compartment to slide back. This has to be incredibly expensive to repair once it inevitably breaks. And we highly doubt you'll be able to operate this mechanism at any speed.

Porsche 911 already testing next refresh

The latest Porsche 911 may still be a newer car, but that hasn't stopped the German company from starting development of a facelifted version of the rear-engined sports car, testing in what looks like southern Europe.
Due to hit the market in 2015, our spies think what we're seeing here is the new GTS variant, which, following the evolution of the last-generation 911, will make its debut on the facelifted car. Featuring the wider rear haunches of the all-wheel-drive Carrera 4, the GTS should enjoy a slight power boost, to 408 ponies.
Aesthetically, there are some additional vents in the rear bodywork, along with a revised front bumper and tweaked day-time running lights. The taillights get some attention as well, and will likely grow over the current car's skinny rear lamps.