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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Rumormill: DeLorean Motor Company considering rescuing Pontiac Solstice?

DeLorean Motor Company Pontiac Solstice renderings - Click above for high-res image gallery
General Motors has made a science out of sharing platforms. So when the company's Kappa platform was introduced for a new rear-drive roadster to be distributed across three different motor divisions, you'd have figured the program was pretty safe, right? Unfortunately for the workers at the Wilmington Assembly Plant which manufactured the Kappa roadsters, those three divisions were Pontiac, Saturn and Opel - three units which the General has either sold or shut down. Which is a shame, because a perfectly good rear-drive roadster platform is a heck of a thing to waste.
In one of the strangest rumors we've heard recently, however, our compatriots over at Jalopnik report that the DeLorean Motor Company (yes, that DeLorean Motor Company) is considering buying the plant and the platform from GM and putting it back into production as a new DMC.

GM issues four new recalls, 2.4 million cars affected

General Motors has announced another set of recalls, covering some 2.42 million cars in the United States. For those keeping track, The General has now recalled over 15 million cars worldwide this year due to various issues.
Here's the breakdown for this most recent set of recalls:
1,339,355 - Buick Enclave, Chevrolet Traverse, GMC Acadia models from the 2009 to 2014 model years; Saturn Outlook models from the 2009 to 2010 model years