2006 - Nissan Xterra on 2040-cars

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Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Next Nissan Titan will get turbocharged diesel V8 from Cummins

Toyota might be content to eke out an existence in the fullsize pickup market with its lightly refreshed Tundra, but Nissan looks like it'll be a bit more aggressive with its next-generation Titan. The next Titan will make use of a 5.0-liter, turbodiesel V8 from Cummins, the Japanese company announced at the start of its Nissan 360 industry showcase.
Nissan's commitment to a fullsize pickup isn't really open for debate - it made waves back in April when it lured Fred Diaz, CEO of Chrysler's Ram pickup division, down to its Franklin, Tennessee headquarters. But this news of a monster turbodiesel is big. As of this writing, only Ram is set to offer a diesel engine in a non-heavy-duty pickup. Its 3.0-liter, EcoDiesel V6 will arrive in the Ram 1500 in the not-so-distant future, but that engine will still be a far cry from what's promised with this Cummins mill.
The 5.0-liter V8 is expected to generate well over 500 pound-feet of torque - likely closer to 550, based on the language in the press release - along with over 300 horsepower. Those figures aren't just a shot across the bow of Ford, Chevy, GMC and Ram, they're an opening broadside, meant to demonstrate Nissan's willingness with its next light-duty truck. As Diaz said, "There is no question that the new Titan will turn heads, and with the available Cummins 5.0-liter V8 turbodiesel, we expect to win new fans and attract buyers looking for this unique configuration."