2003 Nissan Xterra Se Sport Utility 4-door 3.3l on 2040-cars

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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan adds 2013 Titan to gearshift recall

Nissan has added the 2013 Titan to the list of vehicles recalled over potential gearshift issues. Just a few days ago, the automaker recalled nearly 20,000 NV Vans for a problem with the shift lever assembly that could cause the gear selector to read inaccurately. Now Nissan is recalling certain 2013 Titan pickup trucks manufactured between December 17, 2012 and February 20, 2013 and equipped with column-mounted shift levers, though for a different fault. The pickups were built using certain chemicals that could cause the brake-shift interlock mechanism to fail over time. If that happens, the truck could be shifted out of Park without the driver's foot on the brake.
As a result, the truck could roll away and cause an accident or injury. Nissan says it will remedy the fault free of charge. Owners can expect to be notified once the campaign begins on or around April 8. You can read the full National Highway Traffic Safety Administration notice below for more information.