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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Bug-eyed next-gen Nissan Titan spied testing

It's no secret that the fullsize pickup truck market is dominated by offerings from Detroit's Big Three automakers, the Nissan Titan and Toyota Tundra not able to outdo the Ford F-150, Ram 1500 or Chevy Silverado/GMC Sierra twins. A great deal of that has to do with the fact that, while the American trucks have all undergone evolutionary updates that include a range of body styles, fuel-efficient engines and excellent technology, the Japanese offerings are, well, really old. Toyota is offering an updated Tundra for the 2014 model year, and while we haven't driven it yet, we're already betting that it's still behind the pack in terms of competitiveness - the 2013 model placed fifth out of sixth in a recent PickupTrucks.com comparison test.
At the bottom of the pack lies the Nissan Titan, a truck that hasn't received any sort of substantial update since its introduction nearly ten years ago. But that's going to change - a new truck is slated to debut for the 2015 model year, and these spy shots of a Titan mule clearly show that things are moving forward.
While this tester relies heavily on the current truck's bodywork for testing purposes, the new Titan will have a revised design, some of which is evidenced by the bug-eyed front fascia of this mule. No, the production model isn't going to look all weird (we hope), but the higher, more outboard headlight placement suggests that the new truck will be a bit wider than the current model.

Apple iTunes Radio picks Nissan as first automotive launch partner

With the launch of iOS 7 last week, those who carry around a certain fruit-branded cellphone got access to a new technology called iTunes Radio. Apple's delayed entry into a market currently dominated by service such as Spotify and Pandora, iTunes Radio allows users to create their own stations or to choose from a number of featured stations. From there, listeners can fine tune their results to deliver more popular songs or newer, deeper tracks. Each song is linked back to the iTunes store, allowing users to easily buy songs they fall in love with.
Now, Nissan has teamed with Apple as the exclusive launch partner for iTunes Radio. This partnership means you'll be seeing some Nissan-specific content when you're surfing through iTunes Radio, with some subtler stuff in the form of material and some not-so-subtle approaches, like Nissan's use of iAd, a system that allows developers to directly insert advertisements into apps. The focus at first will be on the upcoming Rogue, the redesigned Versa Note and the Leaf EV.
Nissan's vice president of marketing in North America, Jon Brancheau, explained the team up, saying, "We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models." Take a look below for the rundown from Nissan.