2012 Nissan Sentra 2.0 S on 2040-cars

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Nissan Murano production fires up in America for first time [w/video]

Production of the new, third-generation Nissan Murano has finally kicked off at the company's Canton, MS factory, marking not only the eighth vehicle built on the facility's lines, but also the first global product to be built there since it opened in 2003.
"The strategic investments that Nissan has made in Canton serve as a testament to the flexibility, efficiency and talent of our workforce and suppliers," said John Martin, Nissan's boss for manufacturing, supply chain management and purchasing. "In Canton, we build high-quality vehicles that compete and win globally, and the bold new Murano will build on that reputation."
The addition of Murano production, which joins Altima, Armada, Titan, Frontier, Xterra and NV, brought a further 1,300 jobs.

Nissan bringing 2014 Versa Note to Detroit

Nissan today confirmed that it will be showing the 2014 Versa Note - not Versa, not Note, but Versa Note - at next week's 2013 Detroit Auto Show. And while we can't see a whole lot from this one teaser image, we're willing to bet that the car looks a lot like this.
All Nissan will tell us at this time is that the Versa Note will have "segment-exclusive technology, outstanding fuel economy, smart packaging and class-leading cargo space." Sounds... class-competitive.
Given how turned-off we are by the second-generation Versa sedan, it'll be interesting to see just what's in store for this Notably more functional version of the affordable compact. Stay tuned for the full details live from Cobo Hall in just a few days, and scroll down to read Nissan's brief press blast.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.