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Gran Turismo vs reality as Red Bull pro-gamer takes on Nismo pro racer

The last time we saw a real racing driver pitted against a professional gamer, Viagame threw one of each in a Renault Megane RS and the contest was staged as the pro driver navigated the Circuit de Catalunya in Barcelona. That could be seen as a handicap for the gamer, since he's got to get his drive on while dealing with all sorts of unfamiliar G-force sensations that are out of time with what he's doing. Even so, the gamer won.
Nismo has taken its turn, running almost the same contest at Silverstone in the UK. This time, though, it has put its GTAcademy Driver and pro driver Wolfgang Reip in a car by himself, while Red Bull pro gamer Erik Leštach gets to play Gran Turismo 6 safely locked down in the pits. With each driver in his chosen milieu, the game is afoot.
You can find out who won by watching the video below, and for a chance to win something yourself, Nismo will send a box of goodies to whomever guesses the winning time in the video's comments on YouTube.

Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."