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'Qashqai' so hard to pronounce even Nissan is poking fun at it

In the US, there aren't a lot of vehicle names that are very difficult to pronounce. Maybe the Volkswagen Touareg might trip up a few people, but by and large, we've got it pretty easy. Our friends in Europe, though, have a bigger challenge, thanks to vehicles like the Nissan Qashqai. Yes, Qashqai.
Like the Touareg, the Qashqai draws its name from a nomadic people. While Nissan isn't making up words, then, it's still not an easy name to pronounce. Top Gear host Jeremy Clarkson routinely calls it a kumquat, for example. According to Nissan, though, it's pronounced "Cash'kai".
To get its point across as the second-gen Qashqai, the close cousin of the US market Rogue, prepares to launch in Australia, Nissan set up a little event at a coffee shop. Customers would place their orders, only to have the spelling of their names butchered rather badly. On the other side of the cup, there's a message from Nissan and the Qashqai.

Nissan could have bought a stake in Aston Martin as early as 2012

Aston Martin has a very interesting future ahead of it. While the British brand appeared to be struggling with aging tech for a while, fresh investment from Daimler may have shown a light toward the future with the brand getting engines and electronics from them. Also, former Renault-Nissan top exec Andy Palmer has jumped ship from the French/Japanese automaker to become CEO of the much smaller sports car company. Interestingly, though, new reports from unnamed Nissan sources have indicated that Palmer has been pushing to work with AM for years.
Three unnamed company insiders told Reuters that Palmer made attempts to convince Renault-Nissan CEO Carlos Ghosn in 2012 and 2013 to invest in Aston Martin, but his proposals were shot down both times for unspecified reasons, according to Automotive News. "We looked carefully at the proposal but we passed on it," said one of the sources.
You can easily see why Palmer was eying Aston Martin even back in 2012. It's no secret that the British sports car mavens were in need of extra funding, well before the Daimler investment. Building vehicles these days is only getting more expensive with stronger safety and emissions requirements. Just look at the brand's desperate hope to get a side-impact crash exemption to keep selling its models in the US as an example.

Ghosn predicts autonomous cars on the roads by 2018, if laws allow

Things appear to be going well inside Nissan's autonomous vehicle development program. Until now, the automaker believed that self-driving cars would be ready for major markets like the US by 2020. However, Renault-Nissan CEO Carlos Ghosn is now speeding up that prediction to 2018 in some places, assuming that local laws are ready to accept the computer-controlled vehicles.
"The problem isn't technology, it's legislation, and the whole question of responsibility that goes with these cars moving around," said Ghosn in a speech in France recorded by Reuters. He predicted that the first sales could begin in France, Japan and the US by 2018 and expand elsewhere in 2020.
The alliance has been among the forefront of automakers working on self-driving cars. Nissan has an autonomous Leaf (pictured above) test car that is licensed to drive on Japanese roads. Renault showed off an version of its Zoe EV earlier this year called the Next Two, that could pilot itself at speeds up to 18 miles per hour, and that the company predicted would be ready by 2020.