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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Nissan Canada kills Cube, is US next?

Canadians, say goodbye to the quirky Nissan Cube. In fact, it's too late; it's already gone. The question now becomes whether the boxy model gets the axe in the US as well.
Nissan didn't exactly publicize the Cube's Canadian retirement. An Autos.ca reader noticed that the vehicle was no longer listed on the automaker's official site in the Great White North. He tweeted the company about it and was told, "Yes, the Nissan Cube has been discontinued in Canada."
The news certainly makes you wonder what the future for the model is in the US. The Cube isn't exactly a hot seller here, either. According to Nissan's last sales results, it sold just 356 units in April, down 23.9 percent from a year ago, and 1,604 vehicles from January to April, down 33.7 percent. Annual sales were as high as 23,000 units in 2010, but they started dipping as early as 2011.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.