2006 Nissan Maxima Sl Sedan 4-door 3.5l on 2040-cars
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Auto blog
2014 Nissan Dayz Roox is the littlest high-roof van you ever did see
Fri, 22 Nov 2013Even average production cars from Japan often seem very conceptual to US eyes. Throw in typical, nonsensical-quasi-English-words name like "Dayz Roox" and you'd be forgiven for thinking this Nissan box on wheels was still a designer's dream. But the fact is that the Nissan Dayz is a model currently on sale, and this Roox version is the latest take on the micro-van, which is a popular segment in Japan.
In fact, this generation of Dayz is the first minicar that Nissan has developed completely in-house, and the thing has been selling astoundingly well in its first stint on the market (30k units in month one month, says Nissan). So it's unsurprising that the company is looking to expand the range with a model that is more fully featured.
The Roox (we have no clue as to where that name came from, or what it means) would appear to be a high-roof version of the three-cylinder Dayz minicar - in fact Nissan goes so far as to call it an "Impressive Super Height Wagon." Features like automatic sliding doors, Around View Monitor and UV-insulated glass are all luxuries in kei-class car. The press release also specifies that the Roox is tall enough to swallow a 27-inch bicycle.
Nissan NV200 Chicago Taxi looking for a #HailYes
Fri, 07 Feb 2014Nissan may be loaning out its small van to General Motors for its Chicago Auto Show debut, but that doesn't mean that Chevrolet is the only one with new NV200-based wares to share. On the heels of launching its Taxi Of Tomorrow for New York City, the Japanese automaker is giving America's Second City a livery of its own.
Shown here in a green and white paint scheme that "expresses a modern take on a historically popular Chicago taxi color," this NV200 Chicago Taxi is the company's less-than-subtle bid to capture some of the city's cab business, which is estimated to have about 7,000 units in service. Nissan is urging the public to generate discussion on social media and hopefully capture local taxi fleet operators' attention with a #HailYes campaign.
Beyond its unique appearance, this NV200 appears untouched, which means it's still powered by a 2.0-liter four-cylinder engine backed by a version of Nissan's ubiquitous XTronic continuously variable transmission.
Spitballs flying between Nissan and Fiat
Thu, 06 Dec 2012At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?