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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

How did Nissan tweet a response to the Royal Baby announcement so quickly?

A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.
It could be triplets and there would *still* be enough room for the Queen... #XTrail #SevenSeats #RoyalBaby pic.twitter.com/k4HiNAb7lq

- NissanUK (@NissanUK) September 8, 2014

Syrena Sport returns as rebodied Nissan 370Z

We wouldn't hold it against you if you'd never heard of the FSO Syrena Sport. FSO built the long-enduring Syrena for some 17 years nonstop, and while the machines were mostly plodding family sedans, engineers at FSO did create one version with a bit more zest. The Syrena Sport was a two-door coupe that borrowed design cues from Ferrari and was powered by a two-cylinder, air-cooled boxer engine. While originally intended for production, economic woes kept the machine from ever seeing the light of day.
Now, the Syrena Sport is back, though in a slightly different configuration. Entrepreneur Rafal Czubaj has resurrected the name for a special one-off creation designed by Pavlo Burkatskyy. This time around, there is no oddball boxer under the hood, however. Czubaj chose to use the underpinnings from the Nissan 370Z, complete with its 3.7-liter V6 engine. Buyers can choose between a 330-horsepower tune or a 450-hp iteration, and with a curb weight of 2,865 pounds, the car should be plenty quick. Expect acceleration to 60 miles per hour in around 4.5 seconds and a top speed of 180 mph.