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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan will restore Craigslist Maxima, display at headquarters [w/video]

Nissan showed that it had a great sense of humor when it bought Luke Aker's beat-up 1996 Nissan Maxima GLE for $1,400 back in December based solely on the quality of his tongue-in-cheek sales video.
Aker's Maxima had been thoroughly driven. It needed a strap to keep its hood closed, had front end damage, a missing turn signal and shredded leather seats. Of course, like Aker said in his ad, the car was still "fully loaded with an engine, wheels, tires and an automatic transmission." How could Nissan resist?
After buying the car, Nissan teamed up with MotorAuthority to decide what to do with it. The winning idea was to restore the car to its proper condition and display it at Nissan North America headquarters in Franklin, TN, with Aker's video playing nearby. According to MotorAuthority, the car has finally made it there, and its rebirth will begin soon. Nissan is not sure when the car will go on display.

2015 Nissan GT-R updated with new lights, more refined ride

The Nismo version of Nissan's high-tech supercar may be getting most of the headlines today, but we shouldn't forget that the car on which it's based, the garden-variety GT-R, has been significantly updated for 2015, as well.
What Nissan engineers focused on for the new model year was making the GT-R a more well-rounded GT car. That means dialing some more compliance into the car's very firm suspension for a more comfortable ride, as well as lightening up the steering at low speeds to make urban maneuvering easier. The braking calibration has also been changed to be more linear and smooth when slowing from normal, everyday speeds. Does this mean the GT-R has gone soft? We'll reserve judgment until we drive it, but Nissan claims the new refinements giving the car "multi-dimensional performance."
The GT-R also gets new lighting technology for 2015, including multi-LED headlights that lend the car a new light signature at night, and the LED taillight rings are now complete circles instead of rings of dots. The headlights are also now controlled by an Adaptive Front Lighting System, which sounds similar to other systems that aim light where the car is being turned, but Nissan's system adjusts the angle of the lights depending on vehicle speed - at higher speeds the lights are angled to project their illumination further.