2011 Nissan Juke on 2040-cars

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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Teen attempts car jump, hits windshield and lands on his feet

I've been compelled to do many things in or around a car, but jumping over one has never quite made the cut. That may be because I have all of the vertical lift of a manatee, but I digress. One enterprising young soul recently looked at a friend's Nissan Sentra and thought, "You know, I can totally leap right over that roof line."
By using what can only be described as Herculean feats of persuasion, he talked one young female friend into driving said Nissan straight for him at around 40 miles per hour while another stood by to film the lunacy. The plan went swimmingly right up until our would be compact-vaulter caught his foot on the hood and bounced into the windshield. Whoops.
But the story doesn't end with a trip to the emergency room. Our hero spun mid-air and actually managed to get his feet under him before coming back to Earth. Impressive. You can watch the hilarity for yourself below, but please, don't even think about trying this yourself.

2013 Nissan e-NV200 taxi will carry Catalunians quietly beginning next year

The Nissan e-NV200, currently in the final phases of testing with FedEx fleets in various countries, will be getting more demanding cargo next year in Barcelona when it goes into service as a taxi. Unveiled at the Frankfurt Motor Show by Carlos Ghosn and with the mayor of Barcelona, Xavier Trias, in attendance, the e-NV200 is the van slightly reworked into a unique design and resting on a Leaf electric powertrain.
The NV200 van is built in Barcelona, and when the electric version goes into production there next year it will begin its public beta will as part of a set of initiatives the Spanish city has for zero-emissions transportation. Nissan will be helping with the build-out of infrastructure such as charging stations, while the city elders get to work on allocating privileges and special spaces for the e-NV200 taxi drivers.
After the Catalonian debut Nissan says the electric hauler will make its way to other parts of the world. Nothing's been said yet about whether it will join our combustion-engined NV200 taxis in New York. You can take a look at the fare-driven future in the high-res gallery above, and read more about it in the press release below.