2009 Nissan Gt-r Premium on 2040-cars

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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

2013 Nissan Pathfinder: January 2013

We've now had our long-term 2013 Nissan Pathfinder for about a month, and some impressions are starting to solidify, while others remain contentious among the team. Most notable among those contentious items is our Pathfinder's paint color, which was chosen by vote among the Autoblog team.
Dubbed Mocha Stone, it beat out Cayenne Red by a single vote. I was a Mocha Stone supporter and like it even more in person than on Nissan's configurator. It's a mature choice that can be comfortably placed in the grouping of silver, white and gray tones buyers routinely choose most often over all the colors of the rainbow offered on cars these days for the sake of attention. Staunch opponents of Mocha Stone on the team remain unswayed. Democracy is a difficult process, people.

The Carlos and Dieter Show promises more collaboration

Daimler and Renault-Nissan said Friday the automakers have expanded their four-year-old alliance to include putting a Renault diesel in the Mercedes C-Class, a Mercedes gasoline engine in an Infiniti and possibly will involve automated driving technologies in the near future. At a joint Paris Motor Show press conference dubbed 'The Carlos and Dieter Show' by European media, Renault-Nissan CEO Carlos Ghosn and Daimler CEO Dieter Zetsche said the alliance between the automakers is running strong and will expand into any area that makes financial sense for both companies.
Ghosn and Zetsche said the alliance between the automakers is running strong and will expand into any area that makes financial sense for both companies.
Daimler and Renault-Nissan began their partnership in 2010 with plans to collaborate on three projects. They've since expanded that and are working on 12 projects together, including building a joint plant in Aguascalientes, Mexico. Renault-Nissan and Daimler are launching their first vehicles developed together from scratch: the Renault Twingo (which went on sale in September) and the new Smart Fortwo and Smart Forfour, which go on sale in November.