07 Nissan Frontier Se Crew Cab 4wd on 2040-cars

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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan teases new pickup again, this time with video

It was just yesterday that we were presented with our first teaser image of Nissan's new midsize pickup, ahead of its June 11 debut. Today, we have video of what is most likely the next-generation Frontier.
It does reveal a skosh more of the truck than the teaser, focusing on the grille, which should follow Nissan's familial pattern. There's also plenty of footage of the new truck in action, as well as a tiny glimpse of the cabin, which shows (we're guessing) an information display in the instrument cluster.
Take a look below for the video, and then be sure to check back here in one week for the official reveal of the newest Nissan pickup.

Nissan Altima and Sentra to get Murano-inspired design redo

The Nissan Altima and Sentra sedans are both very competent, economical, comfortable and well-equipped ways of getting from A to B. They're also both decidedly boring to look at, which is not a good trait in their increasingly style-driven segments.
To rectify this, Nissan is planning design overhauls for its mainstream, with the Sentra adopting the sportier, Euro-style looks of the Pulsar, according to The Car Connection. While that (sadly) won't mean the five-door Pulsar will come to the US market, fitting the European stylings to the Sentra should go a long way towards broadening the car's appeal.
That parcel of information comes from Nissan design boss Shiro Nakamura, who spoke to The Car Connection at last week's Paris Motor Show.