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Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

2013 Nissan GT-R and 2013 Alpina B6 mix it up on track and street

Here we have Autocar making an unforeseen comparison: the Nissan GT-R against the Alpina B6 at Brands Hatch and on public roads. Steve Sutcliffe clobbers the circuit in the 3,828-pound, all-wheel-drive sports car, then sees how well the 4,114-pound, rear-wheel drive grand tourer does against it.
Sutcliffe says there are quite a few similarities between the two cars, but that's really only on the spec sheet. The Nissan's got two turbos attached to its 3.8-liter V6, 542 horsepower and 465 pound-feet of torque. The Alpina's got two turbos attached to its 4.4-liter V8, 532 hp and 528 lb-ft. But one's brief is to be a monster on the track, the other on the boulevard, and if there's anything the video demonstrates, it's each car's focus.