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Nissan to make 85% of the vehicles it sells here in US

We could be in for a big push from Nissan in the manufacturing realm if Vice President of US Sales and Marketing Fred Diaz has anything to say about it. Speaking to the Automotive Press Association recently, Diaz (above) expressed a desire to build some 85 percent of the vehicles Nissan sells to Americans in the US, claiming it will happen "in the very near future." Nissan has already moved to increase exports of its US-built products, and in 2013, it built just over 76 percent of the models it sold in this market within our country's borders.
"Any issues of us taking advantage of the value of the yen, we want to dispel that," Diaz told reporters, pointing out the contentious issue of currency manipulation. There's also the obvious goal of positive PR - Americans like things made in America, and they like companies that invest in America. Diaz is quick to point out that Nissan had done just that: "While a lot of people retrenched [during the recession], instead we leaned into it and we continued investing and in fact made over $5 billion in investments, bringing a lot of production from Japan to the United States and to Mexico," Diaz said, pointing out that Nissan has helped create 8,000 jobs through its investments.
Nissan runs three factories in the US, two in Tennessee and one in Mississippi. Between the three, production is up 22 percent, while the overall exports from the facilities have increased by 100,000 units, Diaz told reporters.

Nissan says next Rogue coming September 10

The Nissan Rogue has been around since 2007, and after nearly seven years on the market, it's about due for replacement. Which is just what Nissan has announced is coming up next down the pipeline.
The Japanese automaker didn't reveal much to go with this teaser image of the headlight and front fender, saying only that "the all-new 2014 Nissan Rogue will push the envelope of CUV design starting on September 10 when it is unveiled." That's the day on which the Frankfurt Motor Show opens its doors for press previews, so it's pretty safe to say that we'll be seeing it at the Messe.
The news follows the spy shots we brought you two weeks ago. Expect the design to follow the lead set forth by the Hi-Cross concept from Geneva last year, with production to take place in Tennessee.

Nissan giving away Leaf-shaped air fresheners that smell like the future

We had to check our calendar to make sure it didn't read April 1, but since it's not April Fool's Day, we have to assume that Nissan of Europe really has created a special air freshener scent to give away this Christmas. To create this original fragrance, Nissan looked to Dr. George Dodd, a master perfumer and aroma academy scientist who looks a tiny bit like Santa Claus (we seriously aren't making this stuff up).
Like a mad scientist, Dr. Dodd went to work blending chemicals and fragrances to design a smell that matches the Leaf's Earth-friendly, zero-emission attitude. Once the "scent of the future" is transformed into the lovely Santa-driving, Leaf-shaped air freshener you see above, Nissan of Europe will be giving one to its employees, Leaf customers and "select electric car fans." Sadly, EV - and scent - enthusiasts here in the US will be stuck with the tried-and-true pine tree air freshener.
We don't want to ruin exactly what Dodd finally came up with for the "scent of the future," but you can find out for yourselves in the video and press release posted below.