2014 Mitsubishi Outlander Sport Se on 2040-cars

Auto blog

Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

The 100,000th EV sold in the US is... a Mitsubishi i-MiEV

The news here isn't that 100,000 EVs have been sold in the US, although that's quite the accomplishment. It's that the 100,000th car is a Mitsubishi i-MiEV - a car that takes nearly a full day to recharge on a standard outlet and can only travel about 62 miles per charge (according to the car's Monroney).
Jabs at the Mitsubishi aside, the fact that US dealers have moved 100,000 electric cars is made more impressive in that it's only been done since the latest generation of EVs arrived, typified by the Nissan Leaf, Ford Focus Electric and aforementioned i-MiEV. Chronologically, that means roughly the last two years. It's a number that we can only expect to climb, as EVs gain a stronger foothold among manufacturers and consumers.
Plug In America, an EV advocacy group, crunched the numbers for a contest called #PIA100K, to find the lucky buyer, who would be given a ClipperCreek Level 2 charger (which takes the i-MiEV's recharge time down to just seven hours). The winner, Rich Salmon of Grand Bay, Alabama, picked up his i-MiEV from Pete Moore Mitsubishi.

Mitsubishi Mirage will launch in US with three-cylinder engine [w/video]

We have a date with Mitsubishi Mirage (again). The Japanese subcompact is slated to arrive on our shores in September 2013, and it's one of the product offerings meant to help Mitsubishi's US arm raise sales in its next financial year from 55,000 to 80,000. If next year were 1989, we'd say there's no reason that couldn't happen, but from what we've seen, the Mirage is so magnificently meek (have you seen the interior?) that we aren't sure how it will manage that kind of US sales aggression in the 21st century.
Continuing that theme, Car and Driver reports that the Mitsu will launch here with a 1.2-liter, three-cylinder engine. Make no mistake, this is a very popular engine in the Mirage and responsible for its excellent fuel economy. The hatch is doing so well in other markets with its two naturally aspirated tri-cylinders that the Thailand facility that builds the Mirage will have its capacity increased by 33 percent to try and meet demand. In European spec, the 845-kilogram (1,859 pounds) subcompact with the more powerful engine offering 79 horsepower and 78 pound-feet of torque gets 57.3 miles per US gallon and takes 11.7 seconds to get from zero to 62 miles per hour. The question is whether Mitsubishi will boost the output of that engine for our market. If not, only the 70-hp Smart ForTwo will have less horsepower - but the Mirage, interestingly enough, weighs about the same as the microcar.
On its UK site, Mitsubishi said the reveal of the Mirage in back 2011 meant "redefining the standards by which to judge a compact passenger car." We can't wait to find out if that's still true and what that means when it gets here. To prepare yourself, there's video of the Mirage in action below.