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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

Wed, 07 Nov 2012 By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."

It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.


In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Will Uesugi and Mitsubishi be successful in their push to sell more Mitsubishi models to Americans? Will a new Evolution be part of the plans? Excuse us as we shake up our Magic 8 Ball...

By Jeremy Korzeniewski


See also: Suzuki could disappear from new car market quickly thanks to low inventory, American Suzuki Motors files chapter 11, will no longer sell cars in the United States, Mitsubishi's first US chairman since 2007 charged with revitalizing brand.