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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2014 Mitsubishi Outlander unveiled with new look, standard seating for seven

The 2014 Mitsubishi Outlander wears the new face previewed at the Geneva Motor Show earlier this year, and adds a host of features on top of its seven standard chairs. Ditching the shark-nosed Lancer-inspired front has reduced drag, increased use of high-tensile steel means a 200-pound weight loss and the reworked 2.4-liter four-cylinder paired a CVT will all result in what Mitsubishi says is one of the most fuel-efficient vehicles in the seven-passenger segment. Looks-wise, around the rest of the vehicle come sharper sculpting and more character lines.
Reaching higher inside, the IP is now soft-touch, and a heavily restyled interior with woodgrain accents is more somber, but more elegant. Mod-cons have gone up a step, too: the 2014 Outlander getting a next-generation nav system, a power tailgate that can be opened from the driver's seat and safety tech like Lane Departure Warning.
There's a press release below with more info, and high-res shots from the LA Auto Show floor above.

Mitsubishi hopes to raise $2.5B with stock sale

Mitsubishi, which dates all the way back to 1870, is one of the oldest business collectives in Japan. Today, the various businesses that share the Mitsubishi name are largely independent of each other. The automotive unit, however, has fallen on hard times over the past few years.
Back in 2004 and 2005, Mitsubishi Motors sold billions of preferred shares to sister companies like Mitsubishi UFJ Financial Group, Mitsubishi Heavy Industries and Mitsubishi Corp. Now the automaker is preparing to buy back those shares, only to raise the capital, it's selling $2.5 billion worth of shares, simultaneously paying stock dividends for the first time in over 16 years.
The stock issue will reportedly include as many as 241 million shares at a value of $10.73 each. The move is part of a long-term reorganization being implemented by the automaker's president Osamu Masuko, and is expected to help the company double its net income and eliminate all outstanding preferred shares by the end of the fiscal year closing in March.