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New Mini to bow on Nov. 18, on Alec Issigonis' birthday

Miniacs, note November 18 on your calendar. That's when the all-new Mini Hardtop will debut. Now, this might not be a great deal of news, after all, we already showed you the car, codenamed F56, a few weeks ago. But this full unveiling should bring with it even more detailed exterior images, a full look at the cabin and if we're lucky, performance numbers.
History buffs will also note that November 18 is the birthday of Sir Alec Issigonis. It was Issigonis that penned the original idea for the Mini on a cocktail napkin, envisioning a car with a transversely mounted engine, the wheels pushed out to all four corners and plenty of cabin space for occupants. That car had a remarkably small footprint and was quite efficient, perfect for tackling the fuel shortages brought on by the Suez Crisis in 1959's Great Britain. An unintended side-effect of its design was that it was also an absolute hoot to drive.
The November 18 debut will take place at Mini's home, Plant Oxford, in the UK. Following that, November 20 will see a near-simultaneous debut at both the Tokyo Motor Show and Los Angeles Auto Show. We'll be on hand to bring you all the details.

Mini nixes plans for 7-seater, Countryman to stay largest model

Contrary to popular belief, it seems that Mini's growth plans do have a limit both in size and number of models. During the 2014 Geneva Motor Show, it unveiled the six-door Clubman concept (pictured above) that was 4.4-inches longer and about two-inches wider than even the current Countryman crossover. Mini design chief Anders Warming says that this is the new size limit for its models, and the BMW subsidiary isn't building a larger, seven-passenger vehicle above the current Countryman.
"We won't build anything bigger than the Countryman, not at this moment. You should be able to park a Mini in a city, so a Countryman or this new Clubman is as big as it should be," said Warming to Auto Express in Geneva. Rumors going back to last November, pegged the Mini as developing an even larger vehicle to take on mainstream CUVs.
While Warming is ruling out a bigger Minis for now, a smaller one like the Rocketman concept still might be in the cards. He said that the project has been warmly received but still had to be investigated because "it's a numbers game." So if bigger Minis aren't coming, there still might be a slim chance for a smaller one.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.