2006 Lotus Exige Convertible on 2040-cars

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Lotus hits the track with new Elise S Cup R

If you want to take a Lotus to the track but the Exige V6 Cup is a bit too much to handle, the boys from Hethel have a new offering that may be of interest.
The new Elise S Cup R features all the track-tuned bells and whistles of its six-cylinder brethren, including a competition-spec aero kit, adjustable suspension, Yokohama racing slicks on 17-inch forged alloys, tow hooks, remapped ECU, cross-drilled and ventilated disc brakes and an interior with a HANS-compatible bucket seat, six-point racing harness and quick-release steering wheel. But instead of a heavier and more powerful V6, the Elise S Cup R "adds lightness" with the same 1.8-liter supercharged inline-four with 217 horsepower and 181 pound-feet of torque as the road-going Elise S. Yet with all that track-tuned gear, it's a good four seconds per three-mile lap faster than the showroom stock version in the automaker's testing.
Interested parties can pick one up in the UK for £39,125 (before taxes, equivalent to about $63k) and either lap it to their hearts' content at private track days or enter it in one of the dozen Lotus Cup series operating around the world. Lotus only released this one photo (click above to enlarge), but you can check out the full specs in the press release below.

Lotus Evora GX to race in U.S. Grand-Am series

The Lotus Evora has taken many forms as a race car over the past few years, starting in 2009 with the Type 124 Endurance Racer built for the FIA GT. Since then, Lotus has developed a GT4 Cup version designed for a one-make series, the Evora GTE that currently competes in the GT class of the ALMS and the recently introduced Evora GTC.
Now, Lotus has released the Evora GX, a variation of the GTC tweaked to specifically meet the requirements of Grand-Am's new GX class that will launch at the start of the 2013 race season. While the two cars are very similar, using the same lightweight carbon fiber and plexiglass bodywork, the GX version gets a thicker U.S.-spec roll cage, a revised front splitter and bumper, a standard Grand-Am rear wing, yellow headlights and a new fuel filler system. ABS and traction control have also been removed per Grand-Am regulations.
Pricing for the Evora GX is listed at $335,000 with each one built to order, and one customer has already taken the plunge. McMahon Raceworks has placed an order and should have the car on the starting grid at the first race next year.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...