1988 Lotus Esprit Turbo 4 Cyl on 2040-cars

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Caterham inks US distribution deal with Superformance

Sort of like an automotive big box store, Superformance is rapidly becoming the destination for anyone interested in modern kit cars. Besides the normal spattering of Shelby Cobra replicars, Superformance also offers replicas of the GT40 and Corvette Grand Sport. Now, we can add an altogether different type of DIY car to the company's portfolio - Caterham.
Superformance has just been announced as the new US distributor for Caterham Cars, effectively adding the entire suite of Lotus variants to the company's catalog. While there will be a large variety of models available, according to Caterham the mix will skew toward more powerful offerings. As much as we like the affordable appeal of a Seven 160 or Roadsport, simply having the wildly powerful 620 R or Superlight R500 available in the US is a good thing for enthusiasts.
"In the last two years, Caterham has significantly broadened its reach internationally and signing a new official distributor in the form of Superformance in America is a natural extension of how our brand is expanding, rapidly, across the globe," Caterham Group CEO Graham Macdonald said. Read more in the press release below.

The Stig breaks into Lotus F1 HQ

As Top Gear's mysterious test driver, The Stig has driven just about everything on wheels - and more than a few things without. But an F1 car? That still remains a rarity, even on Top Gear.
That all changes in this latest promo clip, though. The video shows what happened when his Royal Stigness arrived at the headquarters of the Lotus F1 team in Enstone, England, where he somehow managed to scan his way in past security and got his hands on a Lotus-Renault E21, the V8-powered single-seater that Kimi Raikkonen and Romain Grosjean drove in the 2013 Formula One World Championship - and which the Stig will apparently be driving on stage during the upcoming Top Gear Festival in Durban. If you're not heading to South Africa this month, though (or even if you are), you can check out the footage in the video below.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...