1995 Jaguar Xj6 Base Sedan 4-door 4.0l (vanden Plas) on 2040-cars

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Evo pits Jaguar XKR-S vs. Mercedes SL63 AMG in heavyweight droptop fight

We recently received the sad news that the Jaguar XK is ceasing production by the end of the year, but what better way to bid it farewell than with some big, smoky powerslides? The retirement of the sporty GT isn't actually the topic of the latest video from Evo - it's on hand to compete against the Mercedes-Benz SL63 AMG to see which is faster around a track. Still, we can think of it as a wonderful sendoff for the Jag.
Both convertible grand tourers get their laps around the course, and they couldn't be more different. Driver Jethro Bovingdon gets some grins out of them both, but absolutely giggles while behind the wheel of the XKR-S convertible. The SL63 AMG is the more powerful of the two, but as we know, that doesn't always matter at a racetrack. You'll just have to scroll down and watch the video to see which of them is actually the winner.

Jaguar launches new classic racing series

One-make racing series have become all the rage for customers who want to actually race their exotic sports cars (or competition-spec versions of them, anyway). Ferrari, Maserati, Lamborghini and Aston Martin all offer such programs, and Porsche supports several. Now Jaguar is getting in on the action as well, but instead of turning one of its production models - we're looking at you, F-Type - into a spec racer, it's launching an historic racing series instead.
The 2015 Jaguar Heritage Challenge will be open to cars made by the Leaping Cat marque before 1966, including the C-Type, D-Type, E-Type and Mk I and MkII sedans. The series, which builds on the success of the previous Jaguar E-Type Challenge, will be administered by the Historic Sports Car Club (HSCC) based at Silverstone and will include four races in the UK and one in Europe, with the exact schedule still to be determined.
The program was announced at the launch of the Jaguar Heritage Driving Experience, where Jaguar Land Rover Special Operations director John Edwards was also named chairman of the Jaguar Daimler Heritage Trust, replacing former Jaguar managing director Mike O'Driscoll who chaired the organization for the past five years.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.