1969 Jaguar E Type 2+2 on 2040-cars

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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Jaguar 3 Series-fighter to spawn coupe, wagon

With its sights set on the BMW 3 Series, Jaguar could be planning a full range of models for its upcoming entry-level car - possibly called the XS. We've already seen spy shots of the four-door version of this all-aluminum baby Jag, but according to Auto Express, the automaker will also offer the car in coupe and wagon variants.
The XS sedan should hit the market in 2015, and the coupe and wagon models are expected soon after that. Speaking with Jag's global brand director Adrian Hallmark, AE says that the XS will be focused on styling with a design similar to the recently introduced C-X17 crossover concept. Hallmark also said that the addition of the XS lineup could help Jaguar double its sales, which were at 357,773 global units in 2012. Head on over to Auto Express for some speculative renderings of the XS coupe and wagon.

2013 Jaguar XF Sportbrake

Editor's Note: Our reporter was anxious to get some time behind the wheel of the XF Sportbrake, even though Jaguar only had a very small window available for us to drive it. As a result, we weren't able to capture our usual original images to go with the Quick Spin story. Please accept our regrets, and Jag's lovely stock photography, instead.
The last wagon attempt from Jaguar was the X-Type, built between 2003 and that model line's unceremonious end in 2009. That X-Type and its legacy represent a real dog of a chapter for Jaguar, and for the Halewood factory where the barker was built. It was the final joke told prior to the brand's proper rebirth phase - a phase we're enjoying the heck out of today.
Current magnanimous Jaguar owner Tata can be thanked for this new wagon, the XF Sportbrake. Like all newness coming from Jag these days, this new wagon also feels lightyears more serious an offering, ready to compete squarely with established premium wagon makers across Europe. A Jaguar wagon in America is a far-off priority for the company, frankly. Still we deserve to know what we're missing for the time being from this (sometimes overly) cherished British firm.