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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Honda takes us through 50 years of automobiles in 60 seconds

Honda's wonderfully simple, fun ads are not in short supply right now. We showed you Hands, the followup to 2003's The Cog, last week. If you haven't had a chance to look at those two great videos, we strongly encourage you to head over that way and give them a watch.
The latest minute-long commercial is a bit more dear, though. And while it may be in Japanese, it's still a cool look back at Honda and its car-building history.
This is also a great video if you're a fan of odd, vintage Japanese vehicles. Honda's T360 and a few old Civics are featured heavily, although we can't help but notice that a few very big names are missing. Where's the NSX or the S2000? How about the original Insight, a car so revolutionary it still has a cult following today? Honda has made some great cars, we just wish it'd show off more of them. Check out the video below.

Honda Civic Tourer reminds us why we love wagons

It was the early 1990s when the last Honda Civic Wagon graced our shores, looking more like a squat five-door hatchback with an extra dose of charm. Well, Honda debuted the newest Civic Wagon Tourer at the Frankfurt Motor Show today, but, as we reported last month, it's a European model that will go on sale there early next year. There's still no word of it coming to the US.
The Civic Tourer was designed by Honda's European studio, and its overall look comes across as more muscular, sporty and stylish than both the sedan and two-door coupe, with bulging fenders and revised windows. Adrian Killham, large project leader for the Civic Tourer, has commented on the styling, saying, "Recently launched cars have tended to follow a similar style. The Civic Tourer has a different balance and appeal." We appreciate the sentiment, and the Tourer's shape is a big reason why we like it.
But we also like the 22 cubic feet of cargo space with the rear seats up, which grows to a gargantuan 59 cubic feet with the rear seats folded down. The big Civic will be powered by either a 1.8-liter four-cylinder petrol engine with i-VTEC or a 1.6-liter Earth Dreams i-DTEC diesel engine. Manual and automatic transmissions will be offered.