2012 Fiat 500 Prima Edizione... Manual Transmission... One Owner... 357 Of 500 on 2040-cars

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Fiat opens doors at Abarth factory on Google Street View

Google Street View has emerged as a great tool for checking out locations along your driving route, and even scoping out places you don't have a chance to go yourself. And that includes some great automotive installations. The online tool has taken us inside museums, race tracks and factories around the world, but while it has not to date allowed us virtual access to a European automotive factory, Fiat is out to correct that wrong by letting the Street View team inside Officine Abarth.
The new Abarth Virtual Tour allows online visitors to see the complex in Turin where it makes its hot hatches, including the lifts where the mechanics go to work, the paint spray booth, and a variety of technical workshops, as well as a display of historic Abarth models, a 360-degree view inside and out of the extreme Abarth 695 Biposto and even inside a reproduction of founder Karl Abarth's office. Scope it out for a visit inside Italy's premiere hot hatch studio.

Abarth 595 50th Anniversary Edition is a birthday present worth waiting for [w/video]

Props must be paid to the people at Abarth, who could've celebrated the 50th anniversary of the 595 - the model that put this performance brand on the map back in the 1960s - with a special edition appearance package and called it a day. But no, that's not how Abarth does things. Instead, it is producing 299 units of this 595 50th Anniversary Edition model that debuted at the Frankfurt Motor Show this week, and it's received much more than a new suit for its big 5-0 celebration.
In addition to the matte white finish and historical livery that reinterprets the original car's look, this progeny of the original 595 also receives a substantial bump in power - an increase of 20 horsepower over the standard 500 Abarth for a new total of 180. The upgraded engine is paired with an "Abarth Competizione" transmission, and the sizzling hatchback rides on 17-inch alloy wheels that hide larger Brembo brakes sized 12 inches in diameter. Not that the standard 500 Abarth sounds wimpy (quite the contrary, actually), but the 595 receives a new "Record Monza" variable back-pressure dual-mode exhaust for an even more stirring soundtrack above 3,000 rpm. The interior, meanwhile, is adorned with red leather seats featuring white inserts and red stitching, and a black leather steering wheel with red inserts, as well as its own assortment of historical logos.
The 595 50th Anniversary Edition will be available to order on September 15th, though we expect the entire lot to go quickly and haven't been told yet if any are earmarked for sale in the US. Our fingers are crossed.

Wish you had a world-famous auto exec give your commencement speech? Watch this

We've seen some pretty great commencement speeches over the years. There was Steve Jobs' incredibly inspiring Stanford address in 2005, John Stewart's insightful speech to the graduating class of William and Mary in 2004 and Steven Colbert's hilarious 2011 address at Northwestern, but automotive executives aren't strangers to honorary degrees. Former General Motors CEO Rick Wagoner spoke at Virginia Commonwealth University in 2011, and Chrysler CEO Sergio Marchionne recently gave the keynote at Walsh College's 100th Commencement Ceremony. The executive knows a thing or two about success and following one's beliefs to fulfillment.
"I constantly encourage my co-workers at Fiat and Chrysler to go beyond the cliche and the conventional to try new approaches and change perspective each and every day," Marchionne said. "I exhort them not to repeat the same things, the same approaches, and I remind them they are indeed free. The freedom I am talking about is something inside you. It is determined by how open minded you remain, how receptive you are to the new and to the different, to the infinite possibilities that present themselves even if you don't go looking for them or could never have imagined. Being free means that you have the strength not to be conditioned by what others want you to do or by what may seem to be the easiest choice."
Amen to that. You can check out the brief press release on the address below as well as a video of a few highlights from the speech.